It was the true ‘Chocolate Experience as the Ghana Tourism Authority (GTA), as part of the National Chocolate Day celebration last Friday, presented Made- In-Ghana Cocoa-based goodies to some media houses in Accra to mark the day.
The surprise gifts, which were presented to TV and Radio Stations during Friday’s Morning Shows, included a chocolate cake and a hamper filled with Ghana’s quality Golden Tree products such as chocolate bars, chocolate spread, chocolate drink and many other local cocoa-based products. The Print media was also not left out as Daily Graphic, Times and Daily Guide were also part of the surprise visits.
Led by the Minister of Tourism; Hon. Barbara Oteng Gyasi, the visit to the media houses and corporate bodies is part of measures to promote Ghana chocolate and Made in Ghana cocoa products. Some of the media houses visited include GTV, TV3, GH ONE, ATINKA TV, CITI TV, ADOM TV, 3FM, JOY FM, Y FM and HAPPY FM.
February 14 is celebrated globally as Valentine’s Day. In Ghana, it is observed as the National Chocolate Day. The theme for this year’s celebration was “My Chocolate Experience: My Holistic Well-being“. The activities for this year’s celebration included a health screening exercise at Anum Apapamu, a cocoa farming community near Suhum, visits to Children’s wards in hospitals across the country as well as a Photo and Art Competition. These events were climaxed with a Chocolate Experience Exhibition at Alisa Hotel.
The National Chocolate Day was introduced in 2005 by a then Minister of Tourism, the late Jake Otanka Obetsebi-Lamptey as a way of boosting the domestic consumption of Made-in-Ghana chocolate and other cocoa-based products, promote domestic tourism as and enhance companies in Ghana’s cocoa industry such as the Cocoa Processing Company, Ghana Cocoa Board and others.
By: Collins Ackwerh / Digital Marketing