It was the true ‘Chocolate Experience as the Ghana Tourism Authority (GTA), as part of the National Chocolate Day celebration last Friday, presented Made- In-Ghana Cocoa-based goodies to some media houses in Accra to mark the day.
The surprise gifts, which were presented to TV and Radio Stations during Friday’s Morning Shows, included a chocolate cake and a hamper filled with Ghana’s quality Golden Tree products such as chocolate bars, chocolate spread, chocolate drink and many other local cocoa-based products. The Print media was also not left out as Daily Graphic, Times and Daily Guide were also part of the surprise visits.
February 14 is celebrated globally as Valentine’s Day. In Ghana, it is observed as the National Chocolate Day. The theme for this year’s celebration was “My Chocolate Experience: My Holistic Well-being“. The activities for this year’s celebration included a health screening exercise at Anum Apapamu, a cocoa farming community near Suhum, visits to Children’s wards in hospitals across the country as well as a Photo and Art Competition. These events were climaxed with a Chocolate Experience Exhibition at Alisa Hotel.
The National Chocolate Day was introduced in 2005 by a then Minister of Tourism, the late Jake Otanka Obetsebi-Lamptey as a way of boosting the domestic consumption of Made-in-Ghana chocolate and other cocoa-based products, promote domestic tourism as and enhance companies in Ghana’s cocoa industry such as the Cocoa Processing Company, Ghana Cocoa Board and others.
The Ghana Tourism Authority (GTA) in partnership with the Ghana Cocoa Board (COCOBOD) and Cocoa Processing Company have launched this year’s National Chocolate Day.
At the launch of the event today at the Accra Tourist Information Centre, Minister of Tourism, Arts and Culture, Barbara Oteng-Gyasi whose speech was read by Madam Adelaide Ahwireng; Chairperson of the Ghana Tourism Authority said it is important for all Ghanaians to promote the consumption of Made in Ghana chocolate and cocoa based products and also position cocoa and the chocolate experience as a strong element of the Ghana tourism experience. This has been largely successful and the National Chocolate Day is now an important feature of the tourism calendar of events.
The National Chocolate Day which falls on February 14 was instituted by the Ministry of Tourism in 2005 under the leadership of Hon. Jake Obetsebi-Lamptey of blessed memory, in collaboration with GTA, COCOBOD and Cocoa Processing company and other stakeholders to create awareness of the health benefits of cocoa-based chocolate products and to promote the consumption of Ghanaian Chocolate and increase in domestic tourism. Mr Isaac Adomako-Mensah, the Deputy Executive Director of Finance and Administration of the Ghana Tourism Authority appreciated the support of some sponsors namely, Alisa Hotels and Stedna School of Baking and Confectionery and stressed on the contribution of this event which has come to stay and has become part of the tourism calendar of events.
The Marketing Manager of the Cocoa Processing Company, Nana Agyeman Ansong stated that Ghana Cocoa is known as the best in the world and also the Ghana Chocolate has become a National Cultural Identity. He took the opportunity to outline the several new brands of products the company has outdoored to meet the varying tastes of the public.
The 2020 National Chocolate Day is under the theme, “My Chocolate Experience, My holistic Wellbeing’”. Activities for the celebration of the National Chocolate Day have begun with a digital campaign competition by the GTA with the HashTag, #MyChocolateExperience#ChocolateDay2020#EatGhana.