A group of final year business students of the University of Ghana Business School (UGBS) who have begun using the power of technology to market and promote Ghanaian dance as a tourism product have emerged champions of this year’s Destination Legon Tourism Marketing Exhibition, simply known as Destination Legon.
Wojo shrugged off competition from 14 other groups in a battle of wits and ideas on how their respective destinations and attractions could be packaged, promoted and sold to prospective buyers and tourists. The group, Wojo, which translates as “let’s dance” in the Ga language, made a presentation which highlights the use of Artificial Intelligence (AI), Virtual Reality (VR) and related tools to bring the various Ghanaian dance experiences to consumers as a key tourism component. The group has also created a Gaming App that allows users to among other things, learn ways of improving and keep clean sanitation.
Destination Legon is the practice part of the course, Tourism Marketing that is taught at UGBS with the idea that students are equipped with skills that they can use to market destinations just like as products and services are marketed. Teams of level 400, MBA and MPhil students offering Tourism Marketing at the Department of Marketing and Entrepreneurship are given the opportunity to choose various destinations to design and prepare alluring messages to market Ghana’s tourist attractions and destinations to potential tourists.
Students then make a presentation of their marketing and promotion plans to a jury of experts drawn from academia and industry who determine the winner. There was also an exhibition of products from the destinations by the student teams.
This year’s, which is the sixth edition, was held on the theme, “Year of Return: Enhancing the digital space for tourism growth” and the students were expected to deploy technological tools to enhance and market their tourism products.
Speaking to www.voyagesafriq.com on this year’s event, a lecturer at UGBS, and Co-Convener of Destination Legon, Dr Kobby Mensah said once again, students had demonstrated a sense of creativity and innovation in creating new tourism products and services. “Obviously the presentations have been amazing, the students have done incredibly well and I think they have diverse ideas from the previous editions”.
While commending the support of the Ghana Tourism Authority for their support over the years, he appealed for more stakeholder support and interest. “We need a formal agreement where we can actually say that right after the group presentations, the best ideas are actually synthesized and used in the tourism space and GTA are all stakeholders involved. So I’m still calling on stakeholders to come up and support this idea and tap into the talents of these young ones and I’m sure we can improve the tourism of this country,” Dr. Mensah said.
Jury for Destination Legon 2019 comprised, Agbeko Lotsu, a Marketing Consultant, Abeiku Santana, ace Broadcaster and CEO, Kaya Tours, Okyeame Kwame, Musician and Tourism Ambassador, Rosaline Kyere-Nartey, Hospitality Specialist, and Ian Wardi, Tourism Ambassador.
It’s the weekend already, and there’s no excuse not to let off some steam from our busy schedules. So, grab your fav heels/shoes, that sexy dress and let’s hit town. Don’t worry about your location, we’ve got you covered with these 10 hottest nightclubs in town.
Hello there night owls, do you want to know the Do’s and Don’ts?
Nightlife is absolutely a way of life. Yep, it’s not just about stepping out to have fun but you need to be well and truly taken care off. Let’s go over some rules to ensure you have a proper clubbing experience.
LIST OF THE BEST 10 NIGHTCLUBS IN GHANA
Situated in the penthouse of Icon House in Accra, located a floor above the urban grill restaurant. With their eye-catching décor, giving the whole atmosphere a surreal experience. Carbon Night is one of the trendiest night places in Accra.
This cool nightclub is located in Nyaniba Estates and is considered as one of the best nightclubs in town. Best to get a table reservation in advance to avoid all that hassle at the gate.
The perfect place for some mid-week stress out. As one of the best nightclubs in Ghana, Firefly is sure to add a new twist to your Wednesday night out.
Ghana’s longest existing nightclub which still demands an appearance, Twist definitely has a spot at the best 10 nightclubs in Ghana. Still got the mad hype, long queues and slay queens. This is the place to be on a Saturday night to get noticed.
Fridays are the busiest for Champs. They start the weekend with karaoke which runs into the night as popular DJ’s take up the wheel. Go dancing into the wee hours of dawn at Ghana’s best nightclub.
Formerly known as Rockstone’s Office, it is one of the best nightclubs you can find in Ghana. Located in Accra’s trendy neighbourhood, Cantonments. It is popular for its corporate and lush crowd. Looking to revamp your business contact list? Be here.
The newest and hottest nightclub in Accra and one of the best in Ghana. Club Onyx is the place to be and get noticed on a Saturday night. New memories, new friends, new experiences. Who doesn’t love a new place?
Duplex club is one of the longest existing clubs which has earned a place on the best 10 nightclubs in Ghana. Still providing clubbers a good time on the dance floor.
Great place for playing snooker whilst admiring stripers, Hotgossip, known as one of the hottest night places in Accra is located in Osu. A few 100 meters from the Shisha lounge, it definitely pulls its own crowd.