YouTube Music partners with Culture Management Group for Afrochella 2021

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YouTube Music partners with Culture Management Group for Afrochella 2021 to amplify Black voices on the continent through its Future Insiders program for aspiring music professionals.

ACCRA, GHANA November 10, 2021

Culture Management Group, in partnership with YouTube Music today announced a groundbreaking collaboration to bring
musical programs to Africa, helping to develop the youth and provide assistance to aspiring music industry professionals.

This one day in-person event will be hosted at the Afrochella Music Museum on December 27th at 12pm GMT located at BBnZ Live.

Future Insiders is one portion of the Music Community Pillar of the Black Voices Fund creating opportunities for exposure and learning for young people across the globe. To date, Future Insiders has partnered with community facing organizations in New York, Los Angeles, The Bay Area, Rio de Janeiro, Houston, Atlanta, London,
Lagos, and now Accra.

In an effort to help amplify the next generation of Black voices, the Future Insiders program aims to give young professionals who are interested in a career in music and technology the opportunity to learn hands-on skills from legendary musical professionals and industry experts. During the event, there will be two production master classes, held in recording studios, on the Art of making beats with Ghanian producers, Juls, and Guiltybeatz.

In addition to production masterclasses, aspiring professionals will also have the opportunity to hear from guest speakers during a three-part panel series. The panels will offer the audience insight into a range of musical topics which will include:


  • Future Voices of Africa: A rich conversation with the next generation of
    voices and leaders in African music.
  • A Queen Leads: A session spotlighting the innovation and creativity led by
    women in the music industry.
  • The Diaspora Effect: A discussion about the diaspora’s effect on the growth
    of African music.


“We’re so proud to join #YouTubeBlack to bring musical education resources to Ghana. With the help of this program, we can continue to inspire and influence the next generation of young African artists,” says Abdul Karim Abdullah, CEO & Co-Founder of Afrochella. “Afrochella has always been a platform that elevates up and coming creatives and through this collaboration, we’ll be able to continue this impactful work in new and meaningful ways.

“We’re very excited to bring together the meaningful work of the #YouTubeBlack Voices Fund with The Culture Management Group’s long standing efforts to support the artistic aspirations of African creatives,” says Addy Awofisayo, Head of Music, Sub-Saharan Africa, YouTube. “Afrochella has long been a beacon of light for young talent in Africa and we are thrilled to partner with them to further strengthen our commitment to empowering the next wave of Black voices.” 

In response to COVID-19, Afrochella will continue to partner with the Ghanian government and public health officials to adhere to safety protocols and procedures to ensure our customers and partners have a healthy and enjoyable experience. Please visit https://afrochella.com/ to read about our safety enhancements and
COVID-19 protocols.

Entry to this event is limited to 100 attendees with RSVPs required. Tickets for the Afrochella Music Museum can be found here: https://afrochella.com/events. For more information on Afrochella 2021, please visit https://afrochella.com/ and follow @afrochella on Twitter, Facebook and Instagram to stay in the loop about upcoming


About Culture Management Group LLC

Culture Management Group LLC (CMG) is an African focused media management company introducing a diverse and innovative perspective to the African event space. Our primary focus is to highlight creative talent from and within the African continent via event management & marketing, cultural showcases, and digital documentation. CMG is also the parent company for Afrochella, an annual event located in Accra, Ghana.

About YouTubeBlack Voices Fund

YouTube announced the #YouTubeBlack Voices Fund, a multi-year $100 million fund dedicated to amplifying and developing the voices of Black creators and artists and their stories. The fund was created through the idea of investing with an intention: to present fresh narratives that emphasize the intellectual power, authenticity, dignity and joy of Black voices, as well as to educate audiences about racial justice. The fund welcomed a global group of diverse artists to its inaugural Class of 2021, and through the resources provided — dedicated one to one support, seed funding, and training and networking programs — they have achieved incredible growth, not only on YouTube, but in their careers.

Ashley Grant-Henriques
Afrochella Public Relations
[email protected]
For YouTube Music:
Paul Pennington
[email protected]
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