2026 Events Overview
march
Heritage month
activities
Official launch of Heritage Month with a call to embed Ghanaian identity across tourism offerings—food, music, tours, and experiences—under the Black Star Experience framework.
- Institutionalize “Eat Ghana, Wear Ghana, Tour Ghana”
- Align operators with national branding
may
Creative Industries & Investment
activities
The Creative Economy Investment Forum brings together investors, creatives, and policymakers to unlock tourism’s economic potential. Film, Fashion & Music Export Showcases demonstrate Ghana’s creative excellence to global markets, while Tourism Innovation Labs incubate new business models and experiences.
- Volta (Keta Beach Marathon, Regatta)
june-july
World Cup Activation
activities
Black Star World Cup Fan Parks create immersive viewing experiences across Ghana. Cultural Watch Parties blend football passion with Ghanaian hospitality. Tourism Roadshows and Sports & Culture Fusion Events leverage global football attention to showcase Ghana’s tourism offerings.
august
Emancipation Month
activities
Black Star Homecoming Week welcomes diaspora visitors. Return of Kings & Queens Ceremony honors ancestral connections. Pan-African Investment & Culture Summit drives economic partnerships. Heritage Immersion Tours create transformative experiences at historic sites., Chalewote Festival
september
Global Black Star Roadshow
activities
The Black Star Experience World Tour brings Ghana to key diaspora markets. Fashion, Film & Music Global Pop-Ups showcase creative excellence. Diaspora Business Mixers create investment pathways. Strategic focus on international branding and market expansion.
october
Experience Quality Reset
activities
Excellence as Standard — National Tourism Experience Reset enforces quality standards. Service Excellence Training Rollout upskills hospitality workers. Tour Guide & Hospitality Certification Week professionalizes the sector. Focus on visitor satisfaction and standards enforcement before peak season.
november
Countdown to December in GH
activities
- The world is coming home
- December in GH Global Launch activates marketing channels. Media & Influencer Familiarization Tours generate buzz.
- Diaspora Pre-Arrival Experiences build anticipation. Strategic focus on readiness, logistics coordination, and global marketing amplification.
