Early this year,  TIME Magazine named Accra as one of the World’s Greatest Places to visit. According to TIME’s 2021 World’s Greatest Places, Accra is now easier to access with the many flights that come into the country daily, a key destination for visitors interested in connecting with Africa’s history and its people’s heritage as well as great place for the Arts and leisure.

Riding on the back of this, the Ghana Tourism Authority, under the auspices of the Ministry of Tourism, Arts and Culture, is taking advantage of the opportunities Ghana has to market our country as a Preferred MICE Destination. The Authority’s MICE Director Mrs. Betty Kobi who has several years experience as a destination marketer is leading a delegation to the 2022 Meetings Africa Conference and Exhibition being held at the Sandton Convention Centre, Johannesburg, South Africa from February 28 – 02 March 2022.

According to Mrs. Kobi, Ghana is taking this opportunity to market the country internationally at the Meetings Africa Conference and Exhibition to highlight Ghana’s unique location as the centre of the world for business, leisure, culture, heritage, nightlife and entertainment, and Conventions as well. “For us it’s about the opportunities it presents for us to close deals and show the rest of the continent that Ghana is an emerging force on the MICE tourism scene in Africa. Ghana must be your next Conference destination” she said.

The theme for the 16th year edition of Meetings Africa 2022 will continue its’ theme of “Shared Minds. Shared Economies”. The key objective of this theme is to demonstrate how African tourism entrepreneurs continue to make strides in reaching economies of scale by leveraging shared resources. Utilising this strategic business platform will enable us to restore the bridges between exhibitors and buyers in order to compete on a global scale.

About Meetings Africa

Meetings Africa Conference and Exhibition showcases Africa’s diverse offering of services and products where African associations and African meetings industry professionals can partner to help transform our continent.

The Sandton Convention Centre will host Africa’s MICE practitioners and other international delegates from 28th February to 2nd March 2022.

Over a dozen African convention bureaus have already confirmed their participation. The countries include Rwanda, Botswana, Kenya, Ghana, Malawi, Ethiopia, Mauritius, Zimbabwe, Eswatini, Zambia and Mozambique.