Ghana Tourism Authority under the auspices of the Ministry of Tourism, Arts and Culture has launched a new campaign dubbed #StayHomeKnowGhana to engage and educate Ghanaians during this period of COVID-19.

The campaign themed: ‘Stay Home, Know Ghana’, seeks to educate, engage and entertain Ghanaians on Ghana’s tourism products during their stay home. The campaign is also aimed at providing education on  COVID-19 preventive and precautionary measures to keep people informed.

Speaking at radio launches on six (6) FM station across the country, officers of the organisation namely Head of Public Relations, Jones Nelson, Ben Anane Nsiah (Head of Product Development) and Collins Ackwerh (Principal Marketing Officer/Head of Digital Marketing) all said the main objective of the campaign is to encourage Ghanaians to not only stay home but to kill their boredom by getting to know more about Ghana, engage in fun games and trivia question so they can acquire knowledge and look forward to visiting these sites after the pandemic.

“This campaign is to engage, educate and entertain Ghanaians as they stay home, as directed by His Excellency Nana Akufo-Addo in order to stop the spread of the COVID-19. We don’t want Ghanaians to be bored at home, so we introduced this campaign to promote the stay home agenda whiles entertaining and educating Ghanaians,” they said.

The Ghana Tourism Authority is thus appealing to Ghanaians to obey the orders to stay at home and abide by the safety and precautionary measures as directed to help stop the spread of the COVID-19. They outlined some of the measures as ‘wash hands regularly with soap under running water and sanitize as well with an alcohol-based sanitizer’.

Read also: Ghana Tourism Authority to educate Ghanaians with StayHomeKnowGhana initiative

The Ghana Tourism Authority has over the years introduced innovative ways of engaging and promoting tourism in Ghana. The #StayHomeKnowGhana campaign is one of such efforts to showcase and promote the Culture, Warmth, and Rhythm of the country.

To participate, the general public is urged to visit visitghana.com as we follow the GTA social media handle @VisitGhanaNow across Facebook, Instagram and Twitter to participate in the various activities.

Activities for the ‘Stay Home, Know Ghana’ campaign include: Social Media Contests (Pictionary contest, Know Ghana & Eat Ghana contest, Stay Home, Wear Ghana contest), Radio contests, social media challenges among others. Participants of the campaign will be rewarded with gifts, souvenirs, cash prizes, etc.

The campaign is expected to run until the end of May.