Ghana made a strong representation at the 2018 World Travel Market exhibition in London.The Ghana team was made up of public and private sector operators who combined efforts to ensure Ghana is represented on the global tourism calendar. The Ghana stand for 2018 was a replica of the independence monument with its bold caption of “Freedom and Justice” clearly communicating the environment Ghana has to promote its tourism.

The 2018 edition of World Travel Market (WTM) saw the World Tourism Organization (UNWTO) continued focus on investing in innovation and digital advances for a tourism sector that can deliver opportunities for all. This comes at the back of the celebration of World tourism Day under the theme “Tourism and the Digital Transformation” earlier this year.

UNWTO co-hosted a Ministerial Summit and launched a white paper on the relationship between music and tourism at the UK tourism trade fair also. Other African countries were also represented at the fair.