Accra, Ghana – The Ghana Tourism Authority (GTA) has officially launched the 2024 edition of “Tourism Month,” a nationwide initiative aimed at celebrating and promoting Ghana’s rich cultural heritage, stunning landscapes, and vibrant festivals. The launch event took place at the Jake Obetsebi Lamptey Hall, GTA Head Office, on August 31, 20241.

A Call to Explore Local Destinations

Speaking at the launch, Davies Opoku Ansah, Member of Parliament for Mpraeso, emphasized the significance of the initiative. Performing the launch on behalf of stakeholders, he encouraged Ghanaians to explore local destinations before considering international travel. “If you’re thinking of traveling to Dubai, then come to Kwahu first. Experience our wonderful weather and vibrant culture,” he stated.

Boosting Domestic Tourism

Tourism Month, observed every September, features a variety of tourism-related activities and events such as festivals, musical concerts, and tours. The initiative aims to boost domestic tourism by encouraging Ghanaians to patronize prominent festivals and visit tourist attractions across the country. This year’s theme, “Experience Ghana, Share Ghana,” seeks to raise awareness and enthusiasm among both the tourism sector and the general public3.

Economic Impact

Ben Anane Nsiah, Deputy Chief Executive of GTA, highlighted the economic benefits of festivals and events, noting that they attract visitors who spend money on accommodation, local foods, beverages, transport, and entertainment. This, in turn, boosts the local economy through revenue generation and job creation, especially for the youth.

Looking Ahead

The month-long celebration will culminate with the United Nations World Tourism Organization’s World Tourism Day on September 27 to be commemorated in Sekondi, in the Western Region.

Conclusion

Tourism Month 2024 is set to be a vibrant celebration of Ghana’s cultural and natural heritage, encouraging both locals and tourists to explore and appreciate the beauty and diversity of the country. The initiative not only aims to boost the tourism sector but also to foster national unity and economic growth.

About Tourism Month
This month-long celebration in September was instituted in 2019 to boost domestic tourism as part of GTA’s broader marketing goals.