July 12, 2021, Accra
Hon. Dr. Mohammed Ibrahim Awal the Minister of Tourism, Arts and Culture has launched the National Tourism Destination Single Window Project consisting of the Visit Ghana App and Online portal at the Kempinski Hotel, Accra.
The all-in-one platform which was launched seeks to bring service operators and the general public into one marketplace to enhance service delivery.
Addressing the gathering, the CEO of the Ghana Tourism Authority said the project is dedicated to streamlining the services and operations of Ghana’s tourism sector and also help provide real time data for policy makers and investors.
He urged all to download and install the Visit Ghana App saying “this is a must have application for all whether you are a service provider, a visitor or someone who wants to find out more about Ghana’s unique tourism offerings”.
For Service Providers such as Hoteliers, Restauranteurs, Tourism Sites or Attraction Operators, Travel and Tour Operators, Tour Guides, Car Rentals, Chop Bars etc. the platform affords them the opportunity to create Micr-Websites which they can use to self-manage the promotion and marketing of their products and services. The Visit Ghana App also offers a secure payment platform to enable operators and the public to engage in payments over secure channels which goes straight into the bank and or mobile money accounts of operators.
The APP, “Visit Ghana” can be downloaded from Google Play Store for Android devices and App Store for IOS devices. Already several service providers have signed up to the portal and are advertising their services.
The Destination Single Window Project project is categorized into 3 modules, each aimed at addressing identified needs in the industry.
– Module 1 focuses on enhancing the tourism levy collection process to raise needed funding for destination marketing, capacity building and infrastructural projects.
– Module 2 aims at automating GTA processes and providing a seamless interface with relevant stakeholders
– Module 3 targets the promotion of Ghana as an attractive tourism destination.
Performing the launch, the sector Minister, Dr. Awal, urged players not to continue with the business as usual mentality but be ready and embrace the paradigm shift that is in the offing to transform the industry. He stressed that technology was a way to go to help achieve the vision of making tourism the number one sector in the economy as well as making Ghana the preferred tourism destination in Africa.
Present at the launch were, the Deputy Minister of Tourism Arts and Culture, Mark Okraku Mantey, Deputy Minister of Communications and Digitization, Ama Pomaa Boateng, the Chief Director of the Ministry of Tourism Arts and Culture, Mr. John Yao Agbeko, Deputy CEO of COCOBOD, President of the Ghana Tourism Federation, Madam Bella Ahu, President of the Tour Operators Union of Ghana, Mrs. Alisa Osei Asamoah and several industry players, Heads and staff of Agencies under the Ministry of Tourism Arts and Culture, Tourism Industry players, and other Stakeholders.
The other modules of the App are expected to be completed and made functional in due course while the Ghana Tourism Authority which is implementing the project takes feedback from stakeholders and users of the platform.
By: GTA Digital