‘Return Conversations: Role of Film and Music in Uniting Global Africans’ Event Held To Strengthens Ties between Ghana and the Diaspora

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Accra, Ghana – July 25, 2023 – The Ghana Tourism Authority as part of the Beyond the Return project has successfully hosted another edition of the ‘Return Conversations’ on July 25, 2023, at the Accra International Conference Centre. Themed ‘Role of Film and Music in Uniting Global Africans,’ the event brought together key stakeholders and luminaries from the music and film industries in Ghana and the United States, sparking thought-provoking discussions and fostering unity and interconnectedness among Global Africans.



The event featured captivating panel discussions, expertly facilitated by industry leaders and engaging speakers. The conversations delved into the ways in which film and music play a pivotal role in unifying Global Africans and fostering mutual growth and prosperity.  This year hip-hop artist Ludacris came to Ghana and worked with local artists including Sarkodie to produce new music.  Chance the Rapper, Vic Mensa and Popcaan have all worked with local Ghanaian artists to make music that shines a spotlight on our local talents.



Most recently the film ‘Coming to Africa: Welcome to Ghana’ opened at Silverbird in Accra and Kumasi.  One of the panelists, PY Addo-Boateng, was a producer and actor in the movie.  The film was an example of the fruits of collaborative efforts between the diaspora and Ghanaians in the film industry.  

The event showcased an exceptional lineup of speakers, each making significant contributions to their respective fields. 




Speakers included:

  • Jason Carter: CEO, ONE Music Festival. He is a visionary leader with over 20 years of lifestyle marketing and business start-up experience. Carter is the founder of the One Music Festival and is renowned for fostering collaboration and cultural exchange between artists worldwide.
  • Jasmine Young: Director, Warner Music, and Blavatnik Center for Music Business – An influential figure in the music industry, advocating for artists’ rights and innovative music strategies.
  • Trigmatic: Renowned Musician and supporter of arts and culture. The celebrated Ghanaian musician uses his music as a powerful tool to address social issues.
  • Rocky Dawuni: Multiple Grammy-nominated artist and philanthropist. Dawuni, a critically acclaimed Ghanaian music icon, consistently advocates for the betterment of society and addresses environmental and social causes through the power of music.
  • PY Addo-Boateng: Music Executive, Film Producer, Actor, and Event Producer. A multifaceted creative force contributing significantly to the entertainment industry in Africa.
  • Robert Hardy: Film and TV Director, Film Producer, and Screenwriter. A seasoned professional with an impressive body of work in the film industry.
  • Juliet Ibrahim: Multiple award-winning Actress, Film Producer, Author, and Entrepreneur. A talented artist with notable contributions to the film and entertainment industry in both Ghana and Nigeria.
  • Ama K. Abebrese: Award-winning Actress, TV Presenter, and Producer. An accomplished performer and television personality with a passion for storytelling.
  • Socrate Safo: Director, Filmmaker, and Director for Creative Arts at the National Commission on Culture. A prominent figure in Ghana’s film industry, advocating for the development of creative arts.
  • AJ Johnson: Veteran Actress, TV Producer, Life Coach, and Philanthropist. Widely recognized for her roles in the movies ‘House Party’ and ‘Baby Boy’, Johnson is a multifaceted personality dedicated to empowering others and making a positive impact. Her passion for bridging the gap between Ghana and the diaspora is unwavering.


With so many platforms around the world expressing more interest in African content, the time is now for Ghana to work towards building an industry that can make a global impact. Partnering with the diaspora is one of the ways to develop and increase our reach to audiences. “I see the potential for greatness in our music and film industries,”  said Annabelle McKenzie, Director of the Beyond the Return Secretariat. “The diaspora and Ghanaians can come together to tell some of the great stories from Africans and African Americans. Although we have some cultural differences due to being on different continents, we have so much more in common than we realize. This makes for great potential when it comes to storytelling in a unique way.”



” The Return Conversations is a gathering of minds where we embark on a journey to Bridge the gap. In a world that often divides is, this platform has opened up opportunities for us to use story-telling and the universal language of Music to unite us and celebrate our rich heritage” , said Akwasi Agyeman, CEO of Ghana Tourism Authority (GTA). 

The event was a success as stakeholders in the film and music industry were in attendance including young up and coming artists who were there to network and learn from seasoned professionals. The Deputy Minister of Tourism, Arts and Culture was the special guest. Other attendees included Juliet Asante, CEO of the National Film Authority , Seth Adjei Baah , Board chair of GTA.


Beyond the Return Campaign – A Decade of African Renaissance

The event was part of Beyond the Return’s continued efforts since 2020 to connect with the diaspora community in the arts and business. The Beyond the Return campaign is a 10-year initiative with the theme, ‘A decade of African Renaissance.’ It operates under the Ghana Tourism Authority and is the follow-up to the successful Year of Return campaign in 2019, which witnessed an overwhelming response from the global African diaspora to come back to Ghana. The purpose of such events is to find ways to work together towards a common goal of building stronger connections in business, film, music, and entertainment overall. The talents in Ghana and the diaspora have the power to come together and create something great, and it all begins with dialogues where collective goals and visions can be forged.

For more information on the Beyond the Return campaign, please visit the website: www.beyondthereturngh.com.

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Campaign To Promote Domestic Tourism Tours Central & Western Regions

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The Ghana Tourism Authority (GTA) as part of its ‘Experience Ghana, Share Ghana’ campaign has visited Kakum National Park, Cape Coast Castle, and Elmina Castle in the Central Region, and Nzulezu, Bisa Aberwa Museum, and Ankasa Resource Reserve in the Western Region.

The move by the GTA is to encourage domestic tourism in the country and market both popular and unfamiliar tourist sites domestically and internationally.

Speaking on why Ghanaians need to visit castles and forts in Ghana, Robert Morgan Mensah, Head of Education at the Castle, said it is important to learn about Ghanaian history and to honour the memories of those who suffered during the slave trade.

“It is fascinating to learn about the different powers that occupied and fought over the same piece of land over the centuries. The dungeons, governor’s residence, tunnels, and other areas give visitors a glimpse into the harsh realities of the transatlantic slave trade. It is again significant to know the symbolism of the Door of No Return and the Door of Return and the role the castle played in the propagation of Christianity in Ghana”.

Benjamin Amoah, a tour guide trainee at Elmina Castle, also noted that visiting the castle offers a chance to appreciate the architecture and craftsmanship that have survived for over five centuries.

At Kakum National Park, Mr. Samuel Dunkwa, Assistant Wildlife Officer with the Wildlife Division of the Forestry Commission of Ghana, revealed that the park has a gift shop where visitors can purchase locally made clothes, jewelry and artifacts.

“Currently, Kakum National Park has diverse plant and animal species, with more than 100 mammals, reptiles, and amphibians. The park offers a variety of activities for visitors to enjoy, such as the canopy walkway, nature walks, treehouse camping, and watching butterflies. There are also recreational facilities like a children’s park and an amusement park where visitors can host small programs. The park has restaurants that serve delicious local food and a gift shop where visitors can purchase locally made cabins, clothes, and artifacts. The waiting area is also well-furnished and equipped with movies of animals in their natural habitat”.

On his part, Sam Isaac, Tourism Officer in-charge of Ankasa Reserves Area, said that the Ankasa National Park offers visitors the opportunity to experience the beauty of Ghana’s nature and unique wildlife. “The park is easily accessible by road and can be visited as a day trip or as part of a longer trip to the Western Region. It is an ideal destination for nature lovers, bird watchers, and anyone interested in exploring Ghana’s rich nature”.

The team further visited Nzulezu, a community noted for its distinctive architecture, with houses built on stilts above the water. The community is also known for its traditional fishing practices. It has its own school, church, and clinic, and residents rely on the lake for transportation, food, and water.

Finally, the team made a stop at the Bisa Abrewa Museum, a private Pan-African Museum that showcases the rich history and culture of Africa and Africans in the diaspora. It features over 200 artifacts, including statues, arts, pictures, and vessels made of gold, bronze, and brass, some of which are 400 years old.

The Domestic Tourism campaign is under the Ghana Tourism Development Project (GTDP) being undertaken under the auspices of the Ministry of Tourism, Arts and Culture.

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GTA Begins ‘Experience Ghana, Share Ghana’ Campaign Regional Tours

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The Ghana Tourism Authority (GTA) under the auspices of the Tourism Ministry has begun its regional tourist visits as part of efforts to promote ‘Experience Ghana, Share Ghana’ Campaign and encourage domestic tourism.

The team has over the last two weeks visited Aburi Gardens, Bunso Eco Park, and Akwamu Fie in the Eastern Region; Shai Hills Resource Reserve in the Greater Accra Region, and Amedzofe Walkway, Mount Geme, Wli Waterfalls, and Tafi Atome Monkey Sanctuary in the Volta Region.

Speaking on the purpose of the tours, Chief Executive Officer (CEO) of Ghana Tourism Authority (GTA), Mr Akwasi Agyeman said the visits are part of the activities geared towards deepening the domestic tourism agenda in Ghana.

“Ghana is blessed with a rich blend of beautiful landscapes, historical relics and traditional cultures across all its regions. As part of the activities outlined for the Experience Ghana and Share Ghana Campaign, we are embarking on these tours across the country to highlight the beautiful tourist attractions, their insights and activities.”

“Promoting Domestic Tourism is a tool to increase tourism revenues, job creation, infrastructure development, cultural preservation, and poverty reduction. Therefore, I encourage Ghanaians to have fun experiencing Ghana which will in the long run contribute to the country’s economic growth”, he urged.

Mr Agyeman revealed that the team will visit other tourist sites in Central, Western, Ashanti, Bono, Bono East, Ahafo, Savannah, Upper East, and Greater Accra Regions.

Mr. Asare Frimpong, Facility Manager at Bunso Eco Park noted that visitors who come to the place will enjoy the purest form of oxygen in the arboretum, health insights and adventurous sporting activities.

Making a stop at the beautiful Aburi Botanical Gardens, Emmanuel Klottey, a tour guide admonished Ghanaians to visit the Garden to have a feel of its rich history, and to learn about the medicinal properties of plants and tree species in the garden. At Akwamu Fie museum, the team was educated on the rich history of Akwamu and the story related to shifting alliances and conflicts between the Danes and the Akwamu people.

On the next journey to the Volta Regional Tour sites, the team on their way visited the magnificent Shai Hills Resource Reserve to observe the scenery, the fascinating animals, hike and explore the Mogo cave, and finally visited the museum. They also had the Amedzofe Canopy Walkway experience and visited Mount Gemi.

The next journey was to the highest waterfall in West Africa; the breathtaking Wli Waterfalls after crossing 9 bridges, the falls gushing through the mountains into the stream was such a beautiful scene to behold. The team further journeyed to Tafi Atome Monkey Sanctuary and Cultural Village to experience the wild but playful Mona monkeys.

The Domestic Tourism campaign is under the Ghana Tourism Development Project (GTDP) being undertaken under the auspices of the Ministry of Tourism, Arts and Culture.

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GTA partners with VISA to promote digital payments at tourist sites and events in Ghana

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Accra, March 8, 2023

Ghana Tourism Authority (GTA) and Visa have announced a strategic collaboration that will see the world leader in digital payments become an official payment partner at national tourism sites under GTA’s control, including all GTA-hosted events.

Following this agreement, Visa will serve as one of the accepted forms of payment by patrons at certain tourist sites throughout Ghana including the Kintampo Waterfalls, Tafi Atome Monkey Sanctuary, the Bunso Eco park, Tetteh Quarshie Cocoa Farm, Assin Manso, Anomabo Memorial Garden of Return, Bonwire Kente Museum, and several other tourist locations in the country

This partnership is significant ahead of the Kwahu Easter festivities in April 2023 and the much anticipated call for entries for  “December In GH,” 2023. Both are a special bundle of activities and programmes designed to make Ghana a top travel destination over holiday periods and beyond.

Commenting on the partnership, the Chief Executive Officer of the Ghana Tourism Authority, Akwasi Agyeman, said: “We have been looking for ways to adopt digital innovation to make lives simple and transform the economy. The decision to partner with Visa aims to drive our financial inclusion agenda while making payments at the various tourist sites and events safer, easier, and more convenient. Travellers and tourists will avoid the trouble of carrying cash by using their Visa cards.”

Adoma Owusu, the Country Manager of Visa Ghana, said: “Ghana is becoming increasingly renowned as a global cultural destination with the onset of cultural events and activities  under the  “December in GH” brand and amazing tourist sites and attractions. At Visa, we remain resolute in our quest to transform the way Ghanaians pay and get paid by offering them the most secure and reliable way. We are excited about our partnership with  GTA as we know most people have a lot of plans lined up to enjoy Ghana. We are happy to be their payment enabler.

GTA is also working with event organisers to offer discounts and incentives to those who purchase tickets with visa cards. These will be announced on a rolling basis.

Digital payments have been demonstrated to be a robust and incredibly adaptable solution for the travel and tourism industry. The partnership with Visa will help to improve domestic revenue collection as shown by the electronic payment system pilot programme that the Ministry of Tourism, Arts, and Culture launched in 2019, which led to a significant  increase in revenue.

Ghana expects to welcome one million visitors into the country in 2023 with several activities  lined up including concerts, fashion shows, traditional cultural events, and much more.


About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.


About the Ghana Tourism Authority

The Ghana Tourism Authority is a state agency under the Ministry of Tourism, Arts and Culture responsible for the regulation of tourism in Ghana by marketing, promoting, licensing, classifying, researching and developing tourism facilities and services in the country.

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Tulsa Race Massacre Survivors Given Ghanaian Citizenship At Ceremony In Washington

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March 1, 2023.Washinton DC –

108- year-old Viola Fletcher, and her 101-year-old brother, Van Ellis, two of the three last-known living survivors of the Tulsa Race Massacre have received their Ghanaian citizenship at a solemn but impressive ceremony held by the Ghana Tourism Authority and the Ministry of Tourism, Arts and Culture at the Ghana Embassy in Washinton DC. Over 150 influential members of the African American and Ghanaian Community in the USA attended the event.

In 2021, Fletcher, affectionately called “Mother Fletcher,” and Ellis, often called “Uncle Red,” traveled to Ghana for the first time where the country’s President, Nana Addo Dankwa Akufo-Addo conferred on them Ghanaian citizenship.

Welcoming the gathering, Ghana’s Ambassador to the United States of America, Hajia Alima Mahama recounted Ghana’s long standing history of Pan-Africanism and said the Country “continues to build bridges between the continent of Africa and Africans in the Diaspora in extraordinary ways”.

The CEO of the Ghana Tourism Authority, Akwasi Agyeman, said the event was a perfect climax to the Black History Month celebration in the United States of America , highlighting Ghana’s Diaspora Pathways pillar as part of the Beyond the Return Project. “Your story of survival is an important imprint in the story of the African Americans in America. It is also a story that shows the resilience of the African spirit and on which we can stand to strengthen the bonds between Africa and its diaspora community”, he emphasised.

According to Dr. Ibrahim Mohammed Awal, Minister of Tourism, Arts and Culture, he was hopeful the event ” will resonate and inspire others to make the journey back home to the motherland like mother Fletcher and Uncle Red did” ” I am looking forward to this ceremony opening new doors of engagement in tourism, trade and Investments amongst us as Africans and our brothers and sisters in the diaspora” . Dr Awal added that the Government of Ghana was committed tp creating an environment that will encourage diaspora investment, create jobs for the youth and enhance livelihoods.

Regina Goodwin, a member of the Oklahoma House of Representatives, responding on behalf of the family said “we are honored to be receiving Ghanaian citizenship for our priceless Black icons. Mother Fletcher and Uncle Red wanted to visit the Motherland before they caught their wings,” Godwin stated. “Now they have more than that. We thank the President and People of Ghana for this honour done to not just them, but the African American community in the United States”. Mother Fletcher and Van Ellis opted for Ghana due to it’s credentials as the hub of global diaspora engagement and the home of Pan Africanism.

Dignitaries who graced rhe ocassion included Ghanaian Musical icon, Rocky Dawuni, Hollywood Actress A.J Johnson, Ghana’s Minister of Sanitation and Water Resources, Hon. Cecelia Dapaah, Ike Howard, Grandson of Mother Fletcher, Akwasi Awuah Ababio, Director, Diaspora Affairs – Office of the President , Annabelle McKenzie, Director of the Beyond the Return Secretariat. Adwoa Asamoah, National Advisor for Black Engagement for the Biden-Harris campaign, Jasmine Young, Director of Warner Music/Blavatnik Center for Music Business at Howard University, Maxwell Edusei, CEO the African Loom

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W.E.B Dubois Memorial Centre For Pan African Culture Hosts Black Resistance Month

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February is Black History Month.

Black History Month is celebrated to remember the important people and events in the history of the African diaspora.

Black history month has been Observed for 53 years. Black History Month is celebrated to raise the Flag of Liberation (Red, Black, Green and Yellow)

  • Black represents the dark-skinned peoples of sub-Saharan from which the African Diaspora sprang forth.
  • Red represents the pain and bloodshed through struggles for liberation.
  • Green represents the fertile lands of continental Africa.
  • Yellow is used, to represents the immense riches to be found in many countries across continental Africa.

This month is a time for each of us to reflect on a complicated history that stretches around the world to any place where people of African descent were forcibly transported or willfully migrated in search of opportunities.

We will continue to celebrate Black History Month throughout February to highlight Black and African heritage as a commitment to Diversity, Equity, and Inclusion. It is important for all of us to educate ourselves and each other in ways that reinforce the idea that our histories, realities, and futures are interwoven.

W. E. B. DuBois Memorial Centre for Pan African Culture Ghana have a week program for you .

Starting from 16th February to 23rd February 2023

16th – 18th February 2023 is Exhibition (Arts and Craft)

20th February is a History Talk Show

21st -22nd is History Movie of Our Nobel Freedom Fighters

23rd February is WEB DuBois 155th Birthday

WEB DuBois Memorial Centre for Pan African Culture invite everyone to join grace the occasion

For more information

Contact :0560244480


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GTA, COCOCBOD, CPC Launches National Chocolate Week 2023

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The 18th National Chocolate Week has been launched successfully at the Accra Tourist Information Centre (ATIC) on Tuesday 7th February, 2023.

The brief occasion which was held under the auspices of the Ministry of Tourism Arts and Culture, Ghana Tourism Authority, and in partnership with the Ghana Cocoa Board, FAIRAFRIC Ghana Limited and the Cocoa Processing Company is under the theme, “Eat Chocolate, Stay Healthy, Grow Ghana”.

Hon. Kojo Oppong Nkrumah, Minister of Information, who was the keynote speaker for the National Chocolate Week Launch, together with the Deputy Minister of Tourism, Arts and Culture Hon. Mark Okraku Mantey launched this year’s National Chocolate Week celebration, with a call for the country to focus on processing more cocoa beans locally and consumption chocolate and Cocoa based products.

According to Hon. Kojo Oppong Nkrumah, focusing on the processing of cocoa is a sure way to increase the country’s chances of raking in substantially from the over USD150 billion in revenues accrued from the global chocolate confectionery industry annually.

He also called on Ghanaians to rally around the cocoa consumption promotion agenda and “see it as a national duty”.

The Deputy Minister for Tourism Arts and Culture, Hon. Mark Okraku Mantey said the active collaboration between the GTA, COCOBOD and Cocoa Processing Company (CPC), as well as other partners, to transform the National Chocolate Day into the National Chocolate Week has provided a longer period of engagement and has increased awareness creation to further stimulate the consumption of chocolate and cocoa based products.

“We have managed to establish a high degree of association between tourism and cocoa-based products one of which is chocolate, and positioned it as a veritable component of the Ghana tourism experience”. He opined

He again hinted on the socio-economic benefits of the National Chocolate Week, that he said has brought the increased in local consumption of chocolate and other cocoa based products and that the Ministry of Tourism, Arts and Culture will continue to actively support the National Chocolate Week Celebration.

Mr. Mac Manu, Board Chairman of Ghana Cocoa Board who doubled as the Chairman of the occasion, said the Board was particularly interested in moving the country beyond the leading producer of premium cocoa beans globally to the leading processor and consumer of premium cocoa. He said they had introduced policies and liaised with various key stakeholders to create a conducive environment for cocoa processing, especially for small-scale producers. “While pushing for avenues for increased local processing, we also have the duty to help build a reliable market base locally for our processors, which makes the celebration of the Chocolate Week Celebration even more important.”

Mr Manu encouraged stakeholders to see the success of this year’s National Chocolate Week Celebration as a critical national assignment and urged Ghanaians to actively promote and participate in the various programme of activities lined up for the celebration.

Mr. Ray Ankrah, Deputy CEO in Charge of Finance and Administration at the COCOBOD who read a statement on behalf of Hon Joseph Boahen Aidoo, Chief Executive of Ghana Cocoa Board said a number of Productivity Enhancement Programmes (PEPs) which is aimed at increasing the annual cocoa production output have been laid out. ”While these efforts are laudable on the production end of the cocoa value chain, there is also the need to add value to our cocoa in terms of processing and additionally, increase consumption through the creation of awareness on its health and nutritional benefits” he added.


Mr. Ankrah again hinted that, some current tax regimes are affecting the efforts of COCOBOD to get more entrepreneurs into cocoa processing and value addition, especially those who are into small scale manufacturing. However, discussions are ongoing with the relevant state agencies to have taxes paid by artisanal chocolate manufacturers reduced or scrapped to reduce cost of operation in order to make them more competitive.

According to him, another challenge identified in the artisanal chocolate industry is the skill sets of the industry players. “I am however happy to report that we have engaged a Belgium chocolate company that will soon set up a chocolate academy to start training and polishing the skills of our chocolate makers”.

“Aside the National Committee for Promotion of Cocoa Consumption which works to create awareness for increased local consumption, another Committee has been tasked to work on market access and opportunities within the African Intercontinental Free Trade Agreement (AfCFTA). Furthermore, North America and the largely untapped Asian Market have proven to be good markets for our processed cocoa products and a tailor-made strategy is being fashioned out to help us penetrate these promising markets” he continued.

Programmes lined up for the celebration include a health walk, family day out and variety show at the Chocolate City, church visitations, time with school children, meeting moments across the regions, couples’ night out, and donations.

Other dignitaries present at the event were Chief Director Ministry of Tourism, Arts And Culture, Mr. John Yao Agbeko, Mr. Ben Anane Nsiah Deputy CEO In Charge of General Services, Ghana Tourism Authority, Nana Ansong Marketing Manager of CPC, Mrs. Alisa Osei Asamoah, President of the Tour Operators Union of Ghana (TOUGHA), Managing Director of FAIRAFRIC Ghana Ltd, Mr. Michael Mammon Halm, Nana Ama of FAIRAFRIC Marketing team, Council Member of the Ghana Tourism Federation (GHATOF), Mrs. Stella Appenteng, Representatives of the GIPC and GEPA, Ms. Anita Quarshie of the Ghana Free Zones Authority (GFZA), Representatives of Cargill Ghana, Niche Cocoa, Chocomac, Barry Callebaut, Covaaagh, Cocoshe, World Cocoa Foundation(WCF) etc.

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National Geographic announces Ghana as one of top destinations for 2023

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The year 2023 is just around the corner and amongst the top 25 breathtaking places and experiences for any traveller is Ghana.

Nation Geographic has taken the lead, to inspire travellers for the coming year and help them plan with “the hope is that 2023 will be not just a big return to travel but also to rediscovering wonder,” according to Amy Alipio, senior editor for National Geographic Travel and quoted on CNN travel.

In the announcement by National Geographic, Ghana is featured in the category ‘Community’ which was introduced in this year’s list, replacing “sustainability” with a broader “community” category highlighting how conservation benefits everyone.

The list which announces destinations for the year ahead, highlights places filled with wonder, rewarding to travellers of all ages, and supportive of local communities and ecosystems.

Ghana is thus being recognised as “an important destination for Black heritage travellers in West Africa”. National Geographic is therefor urging travellers to “head to Ghana to explore Black heritage and hang out with a fashion-forward crowd in the capital, Accra.”


Below is the list of the top 25.

National Geographic’s Best of the World 2023 list:

Appian Way, Italy
Busan, South Korea
Longmen Grottoes, Henan Province, China
Charleston, South Carolina
Scottish Highlands
Big Bend National Park, Texas
New Zealand
Choquequirao, Peru
Austrian Alps
Revillagigedo National Park, Mexico
Dodecanese Islands, Greece
Milwaukee, Wisconsin
Alberta, Canada
Trinidad & Tobago
San Francisco Crosstown Trail, California
Manchester, United Kingdom

This announcement comes on the heels of several others in the past 4 years since Ghana launched renewed efforts at marketing its tourism with the flagship ‘Year of Return‘ campaign and its successor, the “Beyond The Return“.

Ghana also launched the ‘December In GH‘ campaign making the country a hub for fun and entertainment during the yuletide. This has drawn many people of African origin to visit the motherland including several Hollywood stars, Congressional Black Caucus and the NAACP. Campaign hashtags include: #DestinationGhana #ExperienceGhana #ShareGhana #VisitGhanaNow #SeeGhana #EatGhana #WearGhana #FeelGhana

By: Collins, sourced from National Geographic & CNN

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A Second-year Fashion Design and technology student of GH Media School, Ms Apedza Sedem Jemimah, has been crowned winner of the third edition of Miss Culture Ghana 2022.
Representing the Northern Region, Ms Apedza beat six other contestants, with Sarah Nana Adwoa Koomson, a first-year student of the Ho Technical University representing the Ashanti Region, emerging First Runner Up, and Upper East Region’s representative Assan Charity Abena, a graduate of the University of Professional Studies, Accra (UPSA) wining the second Runner Up position.

Contestants representing their respective regions displayed their intelligence, talent and love for Ghanaian culture and tradition. They engaged in Regional Culture Presentations, Talent Shows, and Beauty for Culture Project following the questions from the judges.
The three winners expressed their appreciation to the organizers for putting together such a show to grow interest in tourism, arts, and culture, and pledged their resolve to help the country’s agenda in promoting the Ghanaian Culture locally and beyond.
The CEO of the Event, Mr Isaac Larmie expressed appreciation to all the sponsors and collaborators of The Ministry of Tourism Arts and Culture, Ghana Tourism Authority, and the National Commission on Culture, for playing crucial roles to make the event successful.
He said the pageantry was aimed at impacting cultural knowledge among young adults especially females, empowering the young generation through heritage, traditions, doctrines, and cultural values for economic empowerment, and building a common interest of enhancing interpersonal skills, projecting culture and heritage, increasing self-confidence, heightening society awareness. and aspiring to excellence while inspiring others through their examples.

It is also to create a platform for young female to showcase not only culture display but a vision plan for their traditional areas and use the platform as a springboard for a total tolerance among diversities.
Mr Larmie commended the winners and other contestants for their dedication to promoting the Ghanaian Culture and expressed the hope that the platform in future would produce well-cultured female ambassadors who would promote the core values and doctrines of Ghana’s history, traditions, and beliefs to Ghanaians in Ghana and beyond.
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Ghana’s Tourism Becomes Spotlight At Africa Tourism Leadership Awards

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Ghana’s tourism stole the show at last nights Africa Tourism Leadership Forum Awards held at the Grand Palm Gaborone International Convention Centre, Botswana. The Hon. Dr. Mohammed Awal, Minister of Tourism, Arts and Culture won the ‘Destination Africa – Lifetime Award’ for his contribution in creating a positive change to Africa Tourism Industry within within the past few years.
Ghana Tourism Authority won the ‘Outstanding Africa Tourism Media & Marketing Award’ for projecting Destination Africa. The Award was picked up by the Director, Roberta Dawson-Amoah. Ghana was thus commended for laying the foundation for the rest of Africa to follow.
This Award recognises the most influential media and/or marketing contribution to changing the image of Africa. Mention was made of Ghana’s ‘Year of Return’ campaign and its successor, ‘Beyond the Return’ as having helped create a continental brand with renewed focus for Africa to attract more of its diaspora market highlighting opportunities to celebrate Africa and Africans, as well as create opportunity for many to return and invest.
The campaigns are said to have opened the door for hundreds of diasporans to receive citizenship in Ghana, and other African countries while the ‘December In GH’ campaign was noted for helping change the global picture of a ‘white Christmas’ to a Christmas full of African Culture, Fashion, Music, Dance and dialogues highlighting the new ‘Destination Africa’ brand. Organisers invited all participants to visit Ghana this December.
The officials from Ghana include the Moses Ndebugri, Upper West Regional Director and Messrs Collins Ackwerh, Deputy Director/Marketing and Head of Digital Marketing and Ernest Odame, Project Officer who were both also part of the ATLF technical and digital media team. Mr. Francis Doku, who was a Guest Panellist also led came with team from 3 Media. Kojo Bentum Williams of UNWTO and Voyages Afriq were also present.
ATLF Awards is the only pan African industry awards of its kind in Africa. It recognizes and celebrates change-makers and innovation pioneered by Africans, in Africa, for African travel, tourism, hospitality and aviation industries. Particular attention and recognition is given to nominees who can prove their commitment to leadership through sustainability in tourism practices and policy-making. Nominees and winners include individuals, small enterprises, countries, heads of states, destinations, cities, hotel groups, organizations, ministers, policy-makers and entrepreneurs.
By: Collins Ackwerh/Digital Marketing
#ATLF #ATLFAwards2022 #ATLF2022 #GhanaAtATLF #BotswanaATLF2022 #Africa #ILoveBotswana #AfricaConnectsInBotswana #unwto
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