Ghana’s tourism was given another positive boost when the city of Accra was named the ‘M.I.C.E City of the Year’ at the “M.I.C.E Awards West Africa” awards during the 6th Abuja Jabamah, a B2B – Business to Business – travel and tourism trade conference hosted at the Exhibition Hall of the International Conference Center in Abuja last Friday.

An acronym for Meetings, Incentives, Conferences and Exhibitions – M.I.C.E – is an industry term for business tourism, and while focusing on this aspect of tourism does not reinvent the hospitality sector, it brings new thinking and packaging opportunities to boost stakeholder engagement in the tourism ambit.

In Abuja to receive the award was PaJohn Bentsifi Dadson, director of the recently launched Ghana Tourism Authority travel media and consumer advisory unit to service vacationers and meeting planners, the Ghana National Convention and Visitors Bureau (GNCVB).

Kaya Tours, a Ghanaian company, was also named MICE Company of the Year.

Expressing his delight on the recognition accorded the city, Mr Dadson added that the aspiration for the development of M.I.C.E was “to build a West Africa wide experience for future event delegates, such that we can input into the itineraries of conference participants in one country, cultural immersions across the sub-region to making it a destination of choice.”

According to the global experts in association meetings, ICCA, Accra Ghana is the only city in the Top 10 in Africa, ranked number 9 in Africa, with Abidjan and Dakar following at 13 and 14 respectively. Johannesburg, South Africa and Kigali, Rwanda are ranked earlier, and with the successes witnessed by Rwanda, it is possible to leapfrog ones tourism position using the MICE vehicle. West Africa is yet to catch up.

Accra’s popularity is owing to the country’s stability,  and currently focused on establishing the Bureau as one of the strongest destination support services in Africa, Mr Dadson has the mandate to set up the GNCVB as a one-stop solution for information, guidance and assistance and also market the country abroad to attract more group tourism business.

Other winners at the event, which also named the Top 100 Tourism Personalities in Nigeria, included Lagos State which won two awards, the M.I.C.E. City of the Year in Nigeria and the M.I.C.E. Most Active Tourism State in Nigeria. Rivers State and Plateau tied-up with Lagos State as the M.I.C.E. Most Active Tourism State in Nigeria. Uloma, and Egbuna’s Tour Brokers International was honoured with the M.I.C.E. Company of the Year Nigeria.

Source:- Voyages Afriq

GTA won the National Branding Initiative Award 2018 at the Marketing World Awards night held on Friday November 16, 2018 @ the Movenpick Ambassador Hotel. The GTA’s #SeeGhana, #EatGhana, WearGhana, #FeelGhana campaign was adjudged the best National Brand Initiative.

CEO of Instinct Wave, organisers of the awards, Akin Naphtal in his opening address said Marketing World Awards aimed at recognising outstanding performances across the marketing communications industry in Africa.

The MWA, he said being Pan African was designed to celebrate “individuals and organizations that have put Africa on the map of global marketing with their extraordinary exploits”.

Other Winners

Organizational Awards

Ghana Insurance Brand of the Year

Glico Life Insurance

Nigeria Financial Brand of the Year

Union Bank

Ghana Financial Brand of the Year

Barclays Bank

Consumer Brand of the Year: Blue Band

Unilever Ghana

Excellence in Shopper Marketing    

FrieslandCampina Wamco, Nigeria

Ghana Iconic Brand of the Year

Club Premium Larger-Accra Brewery

Public Sector Campaign of the Year

‘Jack where are you- Ghana Post GPS

Most Innovative PR Campaign of the Year (Cowbell in the sky)

Promasidor Ghana

Best Package Design

Beta Malt in Returnable Glass Bottle- Accra Brewery

Marketing Campaign of the Year (Nigeria)         

(Uncle Thomas), Union Bank, Nigeria

Marketing Campaign of the Year

MTN Momo

Brand Activation of the Year: Rexona ‘Be the Next Champion’ campaign

Unilever Ghana

Excellence in Customer Care

MTN

National Branding Initiative Award (See Ghana/ Eat Ghana/ Wear Ghana/Feel Ghana)

Ghana Tourism Authority

Innovative Event Production Company of the Year

Action Event & Production, Nigeria

Innovative PR Agency of the Year (Ghana)         

Global Media Alliance

Innovative PR Agency of the Year (Nigeria)        

Modion Communication

Outdoor Company of the Year

EyeKontact

Ghana Media Agency of the Year

Dentsu Aegis Network Ghana

Regional Media Agency of the Year 

Media Fuse Dentsu Aegis Network

Marketing Team of the Year

MTN Ghana Marketing Team

Shopper Marketing Team of the Year        

FrieslandCampina Wamco, Nigeria

Sales Team of the Year

MTN Ghana Sales Team

Creative Agency of the Year   

Image & Time, Nigeria

Individual Awards

Emerging Marketing Woman of the Year

Ewurafua Addo-Atuah –Head of Marketing, Accra Brewery

Sales Professional of the Year Nigeria         

Adewale Arikawe, CDSM Director – Customer Development (Sales) And Shopper Marketing FrieslandCampina Wamco Nigeria

Sales Personality of the Year:

Eric Nsarkoh, Sales and Distribution Executive, MTN Ghana 

Corporate Affairs Personality of the Year Nigeria Olumide Orojimi,

Head, Corporate Communications, Nigeria Stock Exchange

Marketing Thought Leader Award

Dolapo Otegbayi, International Shopper and Channel Marketing Manager, Friesland Company Campina Wamco Nigeria

Woman PR Professional of the Year:

Nana  Efua Rockson- Group Head, Corporate Affairs, GLICO Group

Marketing Personality of the Year   

Nana Essilfua- Boison; Director of Marketing & Corporate Relations,  Barclays Bank Ghana

Customer Service Personality of the Year:

Jemima Kotei -Customer Relations Executive, MTN Ghana

Advertising Professional of the Year           

Emeka Okeke, CEO, Media Fuse Dentsu Aegis Network

PR Personality of the Year

ACP David Eklu

Africa Luxury Hotel Brand of the Year

Movenpick Ambassador Hotel

African Brand of the Year

MTN

The steering committee of the “Year of return, Ghana 2019” has announced a call for event organizers to submit proposals for endorsement and inclusion in the calendar of events to celebrate the year-long campaign.

The “year of Return, Ghana 2019” which is being coordinated by the Ghana Tourism Authority (G.T.A.) in partnership with the Office of Diaspora Affairs (Office of the President), the PANAFEST Foundation and the Adinkra group is under the auspices of the Ministry of Tourism, Arts and Culture.

The “Year of Return, Ghana 2019” is a major landmark spiritual and birth-right journey inviting the Global African family, home and abroad, to mark 400 years of the arrival of the first enslaved Africans in Jamestown, Virginia. It marked a sordid and sad period, when our kith and kin were forcefully taken away into years of deprivation, humiliation and torture.

Ghana’s leadership in Africa’s quest to be free, united, politically and to be economically independent is well recognised. Ghana is unique and poised as a “Gate of Return” to our ncompatriots in the Diaspora. With the presence of a huge human capital in the Diaspora, government is committed to roll out policies to foster deeper relationship and reintegration with our compatriots to foster development.
In 2019, event organizers will plan cultural, sporting, investment, and youth events, and much more to celebrate “The Year of Return, Ghana 2019.” Some of those events include Back2Africa Festival, Independence day activities, Homecoming and Investment Summit, Right to Return, and Afrochella.

One of the main goals of “Year of Return, 2019” is to position Ghana as a key destination for African Americans and the Diaspora. There is huge opportunity to promote Ghana, Africa and Africa-American cultural insights, entrepreneurship, scientific exploits and leadership through the year-long activities to celebrate and commemorate the “Year of Return”.

In this regard, the Call for Event Submissions for “Year of Return, Ghana 2019” is now open. To have your event to be considered as an official “Year of Return, Ghana 2019” event, please email support@yearofreturn.com to receive a proposal form. All proposals will be due by November 30, 2018. Contact Annabelle McKenzie at Annabelle@yearofreturn.com or +233 024 040 2408 with any questions or concerns.

Thank You
ISSUED BY THE STEERING COMMITTEE, “YEAR OF RETURN, GHANA

For further information:

• Year of return website
• Visit Ghana

Ghana made a strong representation at the 2018 World Travel Market exhibition in London.The Ghana team was made up of public and private sector operators who combined efforts to ensure Ghana is represented on the global tourism calendar. The Ghana stand for 2018 was a replica of the independence monument with its bold caption of “Freedom and Justice” clearly communicating the environment Ghana has to promote its tourism.

The 2018 edition of World Travel Market (WTM) saw the World Tourism Organization (UNWTO) continued focus on investing in innovation and digital advances for a tourism sector that can deliver opportunities for all. This comes at the back of the celebration of World tourism Day under the theme “Tourism and the Digital Transformation” earlier this year.

UNWTO co-hosted a Ministerial Summit and launched a white paper on the relationship between music and tourism at the UK tourism trade fair also. Other African countries were also represented at the fair.

The Ghana Carnival 2018 event took place on Saturday November 3 with scores of flamboyantly costumed paraders, masked reveller and a caravan of dancing troupes flooding the streets of Accra. Starting from the Obra Spot at Kwame Nkrumah Circle, through Adabraka to James Town’s Mantse Agbonaa, and on to the National Lotteries Authority on the High Street, before converging at its finishing point on Oxford Street, Osu.

Residents, shoppers and by-standers, many of whom could not resist the urge to join the cavalcade, were stunned by the uncommon kaleidoscope of bright colours, the outlandish parade gear, and the wild costume of the paraders – all of which were designed and crafted from local Ghanaian fabric and drapery.

No less than 20 carnival queens commanded the float which drifted along the entire stretch of the route with ball-jugglers, dancers, acrobats and party roisterers having a field day with musical accompaniment from a mix of cultural troupe music, brass band music and DJ sounds.

The colourful Mardi Gras was the fourth edition of the national carnival event and was organised by the Ministry of Tourism, Arts and Culture under the theme “Ghana Carnival 2018 – Using Arts and culture to promote the Economy” and was sponsored by Ghana Tourism Authority, the National Lotteries Authority, the GCB Bank, Ghana Airport Company, Accra Metropolitan Assembly and the Daily Graphic.

Ministry of Tourism sources say the principal objective for rolling out this year’s edition of the Ghana Carnival is to use the event “to diversify the country’s tourism and creative arts sectors by highlighting its cultural relevance and building a linkage between the creative arts and other sectors of the economy. It is the Ministry’s hope that in full maturity, the Ghana Carnival could become an avenue for creating employment and income opportunities for Ghanaians.

“I don’t see the cotton candies, the truffles and the bonbons yet, but I see the most important ingredients of a good carnival – the excitement and radiance brought by ingenious and creative parade gear, the colourful costume, the dancers, the jugglers, the acrobats, excellent musical accompaniment and above all an enthusiastic and responsive public,” said a visiting Trinidadian who chanced on the parade at Osu Oxford Street.

Although relatively new in Ghana, Carnivals of this nature date way back to the 13th Century in the Caribbean where they have become a major component of their tourism industry. Trinidad and Tobago is highly celebrated as the originator of the modern day carnival since the 18th century, having infused the parade with a lot of native culture, spectacle and traditions.

“Clearly, the future looks very bright for the Ghana Carnival,” suggested an authoritative source close to the organisers at the end of the parade adding that this being only the fourth attempt and considering that the edition was plagued with low sponsorship, the general patronage and public response are impressive and commendable.

“We very strongly believe that early or immediate preparations for Ghana Carnival 2019 and a more progressive response from Corporate Ghana will transform this social platform into one of our country’s most anticipated national calendar events,” the source said.

Besides being veritable tourism attractions, popular carnivals have evolved into powerful marketing tools for many corporate and social marketing entities who take advantage of the massive opportunities for brand exposure and visibility and also for point-of-sale activations.

The next edition, Ghana Carnival 2019, scheduled to take place just about the same time of the year is tipped to be big and exceptional because it has already been listed by the Tourism Ministry as one of the main items on the “Year of Return – Ghana 2019” celebration.

Soucre: pulse ghana

The Ghana Tourism Authority (GTA) has presented office equipments to the Ghana Tourism Federation (GHATOF) the umbrella body for tourism private sector operators

The official presentation ceremony was done on 24th October, 2018 at notes by the CEO of the Authority, Mr. Akwasi Agyeman with the support of the Deputy CEO (Operations), Mr. Ekow Sampson and Deputy CEO (Finance and Administration) Mr. Isaac Adomako Mensah. This is part of the Public Private Partnership initiative of the Authority.

The Ministry of Tourism Arts and Culture, GTA partners Glitz Africa have launched “SEE GHANA ” magazine.

Inspired by the untold stories and forgotten places, the new magazine – SEE GHANA has been born. The publication of this magazine which has been made possible through a strong private sector partnership with Glitz Africa magazine, underscoring the importance the Ministry and GTA are place on efforts at marketing Ghana first to Ghanaians and then internationally.

The Quarterly magazine was outdoored at a short ceremony at the Kempinski Gold Coast hotel in Accra. Sponsorship opportunities for AFRIMA (Africa Music Awards) to be hosted in Ghana in November 2018 was also announced at the launch.

New Ningo 17th September 2018 – Evolvin’ Women has launched a 15-month training programme as a follow-up to its MOU signed with GTA in June. The programme will provide 15 women from Ghana with access to vocational training, international work experience for 12 months within the hospitality industry in Dubai in view of securing a job on their return home at the end of the programme.

Thanks to the support received by the Ghana Tourism Authority, Evolvin’ Women received over 100 applications. After over 60 interviews within 2 weeks, the team of assessors shortlisted 15 unemployed ambitious women who are determined to build a brighter future in hospitality for themselves, their families and communities despite the challenges they have faced growing up.

Participants who started the Pop Up Academy last Monday, have already undertaken intense training where they have set personal and community goals to achieve during the programme. Goals include setting up a restaurant that employs youth, bringing new high standards to the industry and investing the skills learned in training other women in rural areas. During the first 5 days, participants have also prepared for interviews through role-plays and exercises, they listened to speakers from the industry, attended webinars and started training with affiliated online platforms. Over the next two months we are going to assist the group in connecting with our hotel partners in the UAE that will employ them for a 12-month placement. The aim of the programme is for participants to gain international experience, learn the high hospitality standards offered in Dubai and prepare to find employment in their home country thus enabling them to become financially independent.

Assia Riccio, Founder of Evolvin’ Women said: “The profiles are exceptional. The motivation and the desire to give back to their community are overwhelming. We are extremely proud to be able to partner with Ghana Tourism Authorithy in what we believe is going to be a game changer programme for the hospitality industry in Ghana and for hoteliers who can recruit highly skilled women. Furthermore, the knowledge acquired during the programme will be invested in training the community and will generate social impact by creating sustainable tourism practices in rural areas”.

Akwasi Agyeman, said: “We have identified Capacity building as a key need in the industry. In addition to ongoing industry training, the pop-up academy with evolvin Women presents a unique entry training for the next generation of women entrants to the Industry”

As well as advocating for the advancement of women in the hospitality industry in Ghana, both organisations will collaborate on Capacity Building and Training by bringing Evolvin’ Women to the Ghana market.

For further information on Evolvin’ Women, please contact assia.riccio@evolvinwomen.com or visit www.evolvinwomen.com
For further information on Ghana Tourism Authority, please contact EMAIL or visit www.ghana.travel or www.visitghana.com

2018 Tour, Site and Coach Guides Training

In her bid to streamline the activities of tour, site and coach guides in order to maintain industry standards while creating a pool of professional to drive tourism, the Ghana Tourism Authority has organised training programmes for operators across the country. The Tour Guides Training Programme  was organised in collaboration with the Tour Guides Association of Ghana (TORGAG).

Strategy

The country was zoned into 5 groups to afford opportunity to as many people as possible to be trained as follows:

• Greater Accra/Tema –  ZONE 1, 12^TH  -14^TH  September,2018
• Eastern /Volta –  ZONE 2, 3^RD   –  5^TH  October,2018
• Cape Coast /Western –    ZONE 3 ,10^TH  –  12^th   October,2018.
• Brong Ahafo/Ashanti –   ZONE 4  ,18^TH  -20^TH  October, 2018
• Upper West/Upper East/Northern –  ZONE 5, 22^ND  – 24^TH October, 2018

The training was also to afford the GTA that opportunity to register, train and license Tour Guides as well as discuss related issues for an enhanced industry output.

Topics

The course structure for the straining consisted of both theory and practicals where field exercises were undertaken to give participants hands on experience. The Tour took the participants to tourist sites and attractions such as the GMMB Museum and Kwame Nkrumah Mausoleum.

Some of the topics treated Include:

• Tourism in Focus – Current Trends
• Tour Guiding Today
• Tourism Enterprises
• Tour Guide at Work
• Role, Function and Ethics
• The Tourism Product
• Tools of the Tour Guide
• Transfers and Check –in Procedures
• Communications, Presentations  and Interpretations
• Industry Safety and Security
• Practical Field Procedure
• Report Writing
• Classification of Tour Guides
• Professional Training
• Application, Licensing and Renewal Procedures

Amongst the course facilitators were seasoned professionals in the industry such as:

• Mr. Nkunu Akyea, Executive Member, TORGAG
• Mr. Cosmos Sracooh, Executive Member, TORGAG
• Mr. Kwaku Passah, Executive Member, TORGAG
• Dr. Biney, Security Expert

Certificates

Participants were at the end presented certificates of participation by dignitaries such as Mr. Isaac Adomako- Mensah (Dep Exec Dir./ F&A), GTA, Mr. Kuntaa Dominic Dekumwine (Head of Museums, GMMB) and Josephine Ohene Oseiwho represented the Minister of Tourism, Hon. Cathrine Afeku. Also Gracie the occasion were Mrs. Bella Ahu (GHATOF President and chairperson for the closing ceremony Mr. Awuku Yirenkyi (TORGAG President).

The participants expressed appreciation to the the organisers for making their long cherished dream a reality and promise to use the skills acquired in their various endeavours.