The Ghana Tourism Authority in collaboration with COCOBOD and Cocoa Processing Company (CPC) will celebrate the National Chocolate Week under the theme “EAT CHOCOLATE, STAY HEALTHY, GROW GHANA” and sub themed: “EXPLORE GHANA, EAT CHOCOLATE ”.

Yesterday, the Ghana Tourism Authority, Ghana Cocoa Board and partners under the auspices of the Ministry of Tourism, Arts and Culture, launched the 2024 National Chocolate Week Celebration at the Accra Tourist Information Centre (ATIC).

This year’s celebration is under the theme: “Eat Chocolate🍫, Stay Healthy💪🏾, Grow Ghana 🇬🇭” and sub-theme, ‘Explore Ghana, Eat Chocolate’.

Launching the event on behalf of the Minister of Tourism, Hon. Seth Adjei Baah, Board Chairman of the Ghana Tourism Authority said “Ghana is Cocoa and Cocoa is Ghana” and there is the need for Ghanaians to acknowledge all players adding value to cocoa to help grow the economy of Ghana.

On his part, the CEO of the Ghana Tourism Authority, Mr. Akwasi Agyeman asked Ghanaians to embrace cocoa and chocolate, and join in the efforts in positioning Ghana as a cocoa/chocolate destination.

The Deputy CEO of Cocoa Board, Mr. Ray Ankrah, said as part of their efforts to further enhance the already increased consumption levels of cocoa, the COCOBOD has put in place steps to enable artisanal cocoa producers to purchase beans directly from their Cocoa Marketing wing. The Managing Director of CPC, Mr. Kojo Ofori Sarpong assured the public that there would be enough chocolates for everyone this year.

Activities for this year would be centered at the Chocolate City at the Tetteh Quarshie Interchange, which would host an exhibition for Chocolatier, Family Day and School Children Day, Cook-Off competition, Cocoa Quiz Competition for Senior High Schools, and a Chocolatarium (summit for chocolate industry players).

Other activities include a Tour With A Bar of Chocolate and visits to churches and mosques, Cocoa Quiz Competition for Senior High Schools and Sharing of Chocolates at Tourist Sites across all 16 regions of Ghana.

In addition, the partners intend to create Chocolate Zones in selected regional capitals to provide visibility for the consumption campaign and serve as a one-stop for the sale of cocoa products during the week-long celebration.

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About National Chocolate Week

The National Chocolate Week Celebration begun in 2021 as part of the renewed marketing and promotion collaboration amongst stakeholders to expand the scope of the Chocolate Day celebration. Since then, the Chocolate Day celebration which was instituted in 2005 became the Chocolate Week with a new logo and expanded activities. The Ministry of Tourism instituted the Chocolate day to coincide with Valentine’s Day which falls on 14th February every year, to boost the domestic consumption of Ghanaian chocolate and other cocoa-based products. Over the years, the celebration has been held under the auspices of the Ministry of Tourism, Arts and Culture.

The annual week-long celebration has been a partnership between the Ghana Tourism Authority, Ghana Cocoa Board and the Cocoa Processing Company and other Chocolatiers.