Fever Pitch, a Sports Development and Talent Management Company, Ghana Tourism Development Company (GTDC) and the Ghana Tourism Authority (GTA) have launched the maiden edition of the Rider Rally at a short ceremony.

Rider Rally is a series of long-distance Motor Bike endurance events of similar distances over intentionally mapped routes, meandering on asphalted roads, dirt-roads, foot-paths, hilly & mountainous terrain, forest reserves with custom-pit-stops at strategic Tourist sites. The maiden cross country Biking event comes off on Independence day, 6th March and it starts from Ghana – Togo Border at Aflao and ends at Ghana – Cote D’Ivoire border at Elubo on the 9th March. The three (3) day event is to serve as a precursor for a 13-week Biking Expedition which is expected to be climaxed at the end of May 2020. The mapped route for the Bikers will include Tourist sites and communities where Bikers will engage in culturally immersive activities.

Speaking at the launch, the CEO of the Ghana Tourism Development Company indicated his outfit’s and that of Tourism Authority’s readiness to support unique but exciting sports tourism product. He said the growing interest in the sport by the middle class bodes well for the sport and it was for this reason of using the sport to promote Tourism and specifically Tourist sites that the GTDC and GTA came on board to support the event referencing the Ghana – Centre of the World Golf Tournament, another Sports Tourism product.

Mr. Daniel Ashrifie, a Biker and a Biking Instructor said he is on a mission to change the perception about Biking and Bikers in society hence his Biking training school and also advocated for responsible Biking. He commended his colleague Biker, Thomas Esiape Jnr aka JET for spearheading the Bikerslivesmatter initiative which is shaping the masses by doing the necessary to get into the inherent cognitive and perceptual powers of the mind of non-bikers who see Bikers as hazardous or dangers to society, criminals and hooligans.

In attendance were Bikers including pretty actress Nikki Samonas and Biker Groups. There were solidarity messages from Stephanie Benson and other celebrity Bikers. Balloting was done for the Teams taking part in the first event on Independence Day.