The “Year of Return, Ghana 2019” is a major landmark marketing campaign targeting the African – American and Diaspora Market to mark 400 years of the Slave Trade.
The Ghana Tourism Authority (GTA) under the auspices of the Ministry of Tourism, Arts and Culture is leading the project in collaboration with the Office of Diaspora Affairs at the Office of the President, the Panafest Foundation and the Adinkra Group of USA.
The project is also aimed at making Ghana the focus of activities to commemorate the landing of the first enslaved Africans in the English colonies in North America and also to offer huge opportunity to entrench Ghana’s leadership.
Speaking at the launch, Chief Executive Offer (CEO) of GTA Mr. Akwasi Agyeman who also doubles as the coordinator, National Steering Committee of the project said, “The ‘Year of Return, Ghana 2019’ is a year of celebration; we will celebrate the resilience of the African. Like Joseph in the bible who was sold to slavery and later connected to his brothers, there was a celebration and in 2019 there shall be a celebration for Africans in Diaspora.”
Mr. Agyeman made an appeal to Ghanaians in the Diaspora to return and added that, the concept of ‘Year of Return’ would help reaffirm Ghana’s prominence and tag as the beacon of Pan-Africanism.
Patrons who attended the “The Year of Return, Ghana 2019” unveiling were treated with a spectacular rich cultural display at the National Theater over the weekend.
The play, ‘Alkebulan Awakening’ which was performed by the National Theatre of Ghana, portrayed the deep beauty associated with the long-lived repercussions of the Middle Passage and addressed topics of identity, mental liberation and the beautiful African spirit.
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