Getting Ghanaians Involved in ‘Year of Return’ Events

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Accra / May 27, 2019 / Written by Ivy Prosper

In September 2018, President Nana Akufo-Addo declared that 2019 would be ‘The Year of Return; to celebrate the resilience of African people and to mark the 400 years since the first documented ship with enslaved Africans arrived in Jamestown, Virginia, USA.  It was an invitation to all those of African descent to make the journey back to the motherland.  The Year of Return Steering Committee was created under the Ghana Tourism Authority to help celebrate and promote the year filled with activities that will attract visitors from around the world.

Since the launch of YOR festivities, there’s been a significant amount of positive response internationally. Just Google search “year of return” online and you’ll find several stories and social media images of people who have made the trip to Ghana.  Equally there are many making plans to visit and celebrate the year of return.  There are so many asking, “How do I move to Ghana?” “How can I travel to Ghana?” “Can I get citizenship in Ghana?”  With all the buzz in the diaspora, the exact opposite is true within Ghana.  Much of the general population is not aware of year of return.

The Year of Return (YOR) Steering Committee, Ghana Tourism Authority and the Diaspora Affairs at the Office of the President, are committed to forming partnerships with local media so that Ghanaians are informed of activities and can prepare themselves to welcome our brothers and sisters from the diaspora as they make their journey to Ghana.

In speaking to a young man in Labone, who wished to remain nameless, he was asked if he knows about Year of Return. “No, I’ve not heard about that,” he said.  I explained to him the desire of people of African descent to make a journey back to their roots and that the president made the declaration last year in Washington, D.C.  He said he thought it was a good thing for people to come because “By all means the people who come back will feel like they are home.”  In telling him about past YOR events, he admits having attended TINA Fest in January, but he had no idea it was part of the year of return.


How Do We Make Ghanaians More Aware?

Mr. Akwasi Ababio, Director of Diaspora Affairs at the Office of the President  and Chairman of the Year of Return Steering Committee and the Vice Chair of the Committee, Mr. Gaddy Laryea together with Mr. Akwasi Agyeman, CEO of Ghana Tourism Authority, and Coordinator for the Committee as well as other members of the YOR Steering Committee, recently paid a visit to some media houses.  Their first point of call was the  Graphic Communications Group Limited, where they met with Managing Director, Mr. Ato Afful and his team. Discussions were centred on how they can support promotional efforts through their various media channels.  With platforms like The Mirror, Daily Graphic and Showbiz, reaching the mass population in Ghana, this partnership would most certainly see results.

The team also met with Managing Director of CitiTV, Mr. Samuel Attah-Mensah.  Their goal was to initiate a dialogue about how they can work together to publicise events related to the year of return using radio and television platforms.  It was a positive meeting that left the team feeling confident about engaging the community about how they can also participate in the events throughout the year.  A commitment was made to communicate on both radio and television about upcoming events and show the local population how they can also be involved in the year of return.

To learn more about Year of Return, visit the website at www.yearofreturn.com


About Year of Return

The “Year of Return, Ghana 2019” is a major landmark marketing campaign targeting the African – American and Diaspora Market to mark 400 years of the first enslaved African arriving in Jamestown Virginia. The Ghana Tourism Authority (GTA) under the Auspices of the Ministry of Tourism, Arts and Culture is leading the project in collaboration with the Office of Diaspora Affairs at the Office of the President, the Panafest Foundation and the Adinkra Group of USA.

The Year of Return seeks to make Ghana the focus for millions of African descendants reacting to their marginalisation by tracing their ancestry and identity. By this, Ghana becomes the beacon for African people living on the continent and the diaspora.

The United States Congress recently passed an Act H.R. 1242 – 400 Years of African-American which is a historically significant milestone. Ghana’s unique position as the location for 75 per cent of the slave dungeons built on the west coast of Africa and the current President’s policy of making it a national priority to extend a hand of welcome back home to Africans in the diaspora cannot be overemphasised.

There are still numerous imposing European forts and castles harbouring harrowing reminders of an intense and complex history of the Trans-Atlantic slave trade in our land over centuries. This on its own has made Ghana the focus for millions of African descendants reacting to their marginalization by tracing their ancestry and identity.

However, even more, important is the recognition of Ghana as a beacon of hope for African people living on the continent and in the Diaspora. This status was earned not by coincidence but by conscious efforts to validate the struggles, strengths and linkages between African descendants on a Pan-African scale.

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