06

Aug
2022

‘December in GH’ 2022 Campaign launched

Posted By : visitghadmin/ 218

Accra August 4, 2022

The shining ‘Black Star’ of Africa is ready for you to come and celebrate your December in Ghana. Each year the holiday celebrations in Ghana keep getting bigger and attracting people from around the world. Expectations are high for this year as global tourism continues to increase. “Today as we launch ‘December in GH’ 2022, we take pride in seeing Ghana continue to be the leading country of choice for travel during the holiday season in West Africa,” said the Minister of Tourism, Arts and Culture, Dr. Ibrahim Mohammed Awal. “Tourism has become one of the most important sectors in Ghana’s economy and shows no sign of slowing down. We anticipate that ‘December in GH’ for 2022 will become record-breaking as more travellers take the journey to Ghana,” he said at the official launch event which took place at La Palm Royal Beach Resort on 4th August 2022.

‘December in GH’ was originally launched in 2019, during the Year of Return as a tourism activation and has since become an important part of marketing events that attract thousands to visit Ghana for the holiday season into the new year. “‘December in GH’ is one of the biggest activations in our tourism sector and one that touches on the three pillars of our ministry; tourism, arts and culture,” said Akwasi Agyeman, CEO of Ghana Tourism Authority (GTA). “Many of the events are also central to the pillars of the ‘Beyond the Return’ initiative as we continue to engage with the historical diaspora community….Events in December have become flagships that attract people from around the world who plan their vacation in Ghana around event’s dates.” Despite the pandemic the last couple of years, people in the global diaspora community have continued to visit Ghana and have especially looked forward to some of the popular events that celebrate the country’s culture through music, fashion, live performances, food and culture.

Derrick Johnson, president of the NAACP, was in attendance for the launch receiving a citation for the work he has done since 2019 in bridging the gap between the diaspora and Ghana. “Ghana is important to Africa, Ghana is important to the diaspora,” he said in his address. “Once we link as a diaspora we are stronger…it’s through the African diaspora that we can succeed.” The citation was presented to him by the Ministry of Tourism, Arts and Culture, the Ghana Tourism Authority and the Beyond the Return secretariat. “We look forward to the continued development of our relationship with the NAACP in encouraging the diaspora to make the trip to Ghana,” Agyeman said.

Some of the industry stakeholders present at the event included the Mayor of Accra, Elizabeth Sackey, the Board for the Ghana Tourism Authority, Steering Committee Members for Beyond the Return, the Deputy Minister of Tourism, Arts and Culture, Mark Okraku Mantey, CEO of Ghana Investment Promotion Centre, Yofi Grant and the Director of the National Commission on Culture, Edna Nyame. Along with industry stakeholders, some event organizers were also in attendance at the launch. Some of the events returning for this year include Afrochella, Afro Nation, Akwaaba UK, Rhythms on da Runway, Kids in Tourism, GT Bank Concern, BHIM Concert, Joyful Way and A Taste of Ghana. There are some exciting new events also added to this year’s calendar of events, which will soon to be announced in the coming weeks.

By Ivy Prosper

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