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‘December in GH’ 2022 Campaign launched
Accra August 4, 2022
The shining ‘Black Star’ of Africa is ready for you to come and celebrate your December in Ghana. Each year the holiday celebrations in Ghana keep getting bigger and attracting people from around the world. Expectations are high for this year as global tourism continues to increase. “Today as we launch ‘December in GH’ 2022, we take pride in seeing Ghana continue to be the leading country of choice for travel during the holiday season in West Africa,” said the Minister of Tourism, Arts and Culture, Dr. Ibrahim Mohammed Awal. “Tourism has become one of the most important sectors in Ghana’s economy and shows no sign of slowing down. We anticipate that ‘December in GH’ for 2022 will become record-breaking as more travellers take the journey to Ghana,” he said at the official launch event which took place at La Palm Royal Beach Resort on 4th August 2022.
‘December in GH’ was originally launched in 2019, during the Year of Return as a tourism activation and has since become an important part of marketing events that attract thousands to visit Ghana for the holiday season into the new year. “‘December in GH’ is one of the biggest activations in our tourism sector and one that touches on the three pillars of our ministry; tourism, arts and culture,” said Akwasi Agyeman, CEO of Ghana Tourism Authority (GTA). “Many of the events are also central to the pillars of the ‘Beyond the Return’ initiative as we continue to engage with the historical diaspora community….Events in December have become flagships that attract people from around the world who plan their vacation in Ghana around event’s dates.” Despite the pandemic the last couple of years, people in the global diaspora community have continued to visit Ghana and have especially looked forward to some of the popular events that celebrate the country’s culture through music, fashion, live performances, food and culture.
Derrick Johnson, president of the NAACP, was in attendance for the launch receiving a citation for the work he has done since 2019 in bridging the gap between the diaspora and Ghana. “Ghana is important to Africa, Ghana is important to the diaspora,” he said in his address. “Once we link as a diaspora we are stronger…it’s through the African diaspora that we can succeed.” The citation was presented to him by the Ministry of Tourism, Arts and Culture, the Ghana Tourism Authority and the Beyond the Return secretariat. “We look forward to the continued development of our relationship with the NAACP in encouraging the diaspora to make the trip to Ghana,” Agyeman said.
Some of the industry stakeholders present at the event included the Mayor of Accra, Elizabeth Sackey, the Board for the Ghana Tourism Authority, Steering Committee Members for Beyond the Return, the Deputy Minister of Tourism, Arts and Culture, Mark Okraku Mantey, CEO of Ghana Investment Promotion Centre, Yofi Grant and the Director of the National Commission on Culture, Edna Nyame. Along with industry stakeholders, some event organizers were also in attendance at the launch. Some of the events returning for this year include Afrochella, Afro Nation, Akwaaba UK, Rhythms on da Runway, Kids in Tourism, GT Bank Concern, BHIM Concert, Joyful Way and A Taste of Ghana. There are some exciting new events also added to this year’s calendar of events, which will soon to be announced in the coming weeks.
By Ivy Prosper
Sekondi-Takoradi prepares for December In GH
The Western Regional Coordinating Council led by the Regional Minister , Hon Kobby Okyere Darko Mensah and the Ghana Tourism Authority have held a stakeholder engagement with Event Organisers, the Masqueraders Federation, Tour operators, Captains of media, hoteliers, food vendors and academia on the “Takoradi – city of Christmas project”.
The project in its third year also falls in line with the planned December in GH program being championed by the Ghana Tourism Authority as part of the Beyond the Return Project.
Welcoming the participants, the Regional Minister reiterated the committmenr of the RCC to make the Western Region the number one tourism destination in Ghana and called on all practitioners to team up with the Regional Adminstration to make this feasible. The Ghana Tourism Authority through its CEO also pledged its commitment to work in partnership with the Tourism Stakeholders to make the Takoradi Christsms city project, anchored on the masquareders parade a success.
The line up of activities starting from December 19 through to Jan 2, 2023 includes musical concerts, daily masquareders parades, trade exhibition, football matches amongst others.
GTA Calls For Event Proposals for ‘December-In-GH’ 2022
The Ghana Tourism Authority (GTA) has announced a call for entries for event organisers and promoters to submit their proposals for inclusion in the calendar of events for the much anticipated ‘December in GH’ campaign for December 2022.
This announcement comes at a time when the Authority prepares an anticipated increase in international arrivals with the easing of travel restrictions worldwide.
The project being cordinated by the Beyond the Return (BTR) Secretariat invites all event organisers interested in having their event endorsed as an official ‘Beyond the Return’ program, to submit formal proposals. The team is accepting proposals for events taking place from November 1, 2022 to January 10, 2023. The team encourages all interested in holding events to consider activities that can engage the global African diaspora, continental Africans and Ghanaians .
According to the CEO of the Authority, Akwasi Agyeman, “The vision is to have events that can bring together the global African community to celebrate the holiday season in Ghana. For the past 3 years since we launched the December in GH program, Ghana has become the place to be during Christmas” .
“We all know that every December, Accra becomes the cultural hotspot of Africa with so many events happening and thousands from the diaspora spending their holidays here,” said Annabelle McKenzie, Manager of the Beyond the Return Secretariat. “Ghana is a diverse and beautiful country with so many places to explore. That’s why we encourage all event organisers to consider planning their events, festivals, concerts, and activities in other regions outside Greater Accra. We want the ‘December in GH’ vibe to be experienced not only in the capital city, but across the country.”
An official calendar of events will be released once event organisers have submitted proposals and they have been reviewed by GTA for endorsement. Proposals can be submitted using this link: https://forms.gle/vRj6ZE6hBZozQ4uu9 or completing the form below.
‘Beyond the Return’ is a ten-year initiative with a theme of ‘A Decade of African Renaissance.’ with seven pillars as its foundation. Each of the pillars are significant to the mission of continued engagement with the diaspora community as well as continental Africans. The seven pillars are Experince Ghana, Celebrate Ghana, Give Back Ghana, Invest in Ghana, Brand Ghana, Diaspora Pathways to Ghana and Promote Pan African Heritage and Innovation. It’s important that potential event organizers consider how their event connects with the pillars when planning.
More information about Beyond the Return can be found on the website www.beyondthereturngh.com.
Information from Ghana Tourism Authority can be found at www.visitghana.com.
2021 ‘December In Gh’ Schedule of Events
FOR IMMEDIATE RELEASE: ACCRA, GHANA – November, 3, 2021 – Ghana Tourism Authority (GTA) and the Beyond the Return Secretariat officially announce the highly anticipated schedule of endorsed events for December in GH (December in Ghana).
The official calendar includes activities for the month of November 2021 through early January 2022. Some of the most highly anticipated events are back this season including Afrochella (December 28), A Taste of Ghana (December 27), Polo Beach Club (December 26-January 2), Little Havana (December 26), and GUBA Cruise (January 2). “We’re excited to share all the events happening in Ghana for the holiday season,” said Ms. Annabelle McKenzie, Director of the Beyond the Return Secretariat.
The Events
Click to Download/View December In Gh Events
This year’s activities also includes programs happening in other regions that will give travellers to Ghana an opportunity to explore other parts of the country and partake in the various cultures. “We’ve endorsed events happening in other regions including the Volta Region, Upper East, Western, and Bono East.” Ms. McKenzie said. “It’s wonderful being able to engage with Ghanaian communities outside of Greater Accra.” Events outside of the capital city include The Volta Fair (Volta Region), Bolgatanga International Arts & Crafts Fair (Upper East), The Feok Festival (Upper East), Samanpiid Festival (North East) and Kids in Tourism (Ashanti, Bono, Bono East & Central).
As Ghana continues to be the destination of choice in West Africa during the holiday season, it’s anticipated that thousands of travellers will be arriving in the country throughout the coming weeks. With the Covid-19 pandemic still a concern, the Ghana Tourism Authority will work with the security agencies to ensure that event organisers comply with protocols set in place by the National Covid-19 Task Force and the Presidential Advisor on Health, Dr. Anthony Nsiah Asare. “Guests will be required to present Covid-19 vaccination cards prior to entering all the events that are going to be endorsed,” explained Mr. Akwasi Agyeman, CEO of Ghana Tourism Authority. Face masks would also be mandatory for all guests from age five and above with temperature checks taken upon entry and sanitizing stations throught event venues. Although the event schedule has been released, event organizers interested in having their programs included as part of the official calendar can still submit their proposals to the Beyond the Return Secretariat via email at support@beyondthereturngh.com.
Beyond the Return is a 10-year initiative and a follow up to the successful Year of Return in 2019 that attracted thousands of visitors to Ghana. The theme for the initiative is ‘A Decade of African Renaissance’ and its foundation has seven pillars that touch on the areas Ghana is working towards in strengthening relations with its diaspora community. Each of the events have their own unique traits that will align with the pillars which are; Experience Ghana, Celebrate Ghana, Give Back Ghana, Brand Ghana, Promote Pan-African Heritage and Innovation, Invest in Ghana and Diaspora Pathways to Ghana.
For more information contact the office by email on support@beyondthereturn.com. Alternatively you can make contact via Whatsapp on +233 24 040 2408. Visit the website for updated information on activities at www.beyondthereturngh.com
Beyond The Return Announces ‘December In GH’
ACCRA TOURIST INFORMATION CENTRE
25TH OCTOBER, 2021
Beyond the Return has officially announced “December in GH’ activities this year. The announcement was made during a press conference at the Accra Tourism Information Centre on Monday 25th October. The Minister of Tourism Arts and Culture, Dr. Ibrahim Mohammed Awal, CEO of Ghana Tourism Authority, Mr. Akwasi Agyeman, member for Beyond the Return Steering Committee, Mr. Kwame Acheampong Boateng Esq., and Deputy CEO of Ghana Tourism Authority, Technical and Operations, Mr. Ekow Sampson were present.
President Nana Akufo-Addo has approved that the events could go on provided they adhere to the strict covid-19 protocols outlined in collaboration with the National Covid-19 Task Force and the Presidential Advisor on Health, Dr. Anthony Nsiah Asare.
Events like Afrochella is one of the highly anticipated events that has already been approved with their date announced for 28th December. Other events coming include Polo Beach Club, Rhythms on da Runway, GUBA Awards, Taste of Ghana, Kwanzaa in Ghana, Diaspora Transition, and Ahaspora Conference will soon be announcing their dates. The Beyond the Return Secretariat is still engaging with event organizers and some events have already been confirmed but committed to adhering to the required protocols. Contactless ticketing is being encouraged as much as possible where tickets can be scanned on mobile devices. By 1st November the full list and calendar of events will be placed on BTR websites.
Guests at the events will be required to present covid-19 vaccination cards before entering all the events that are going to be endorsed and guests ages five and upwards will be required to wear face masks. Temperature checks would be completed before entering all events and entry sanitizer systems will be used along with hand sanitizer stations located throughout the event venues.
The covid-19 pandemic affected tourism on a global scale, the sector has had to find ways to recover from the challenges experienced. According to Dr. Awal, Ghana’s tourism sector suffered losses of eight billion cedis last year. Ghana is expecting about 150,000 foreign arrivals between now and December. The World Bank’s 13 million cedis has already been disbursed to support the tourism sector.
We are launching ‘Destination Ghana’ in the USA and the aim is to increase tourism. It will be launched in Los Angeles and New York. “We want to make Ghana a world tourism destination.”
About December In GH
Ghana has over the year’s gradually become the preferred destination for many from across the world seeking alternatives to snowy Christmas and New Year celebration. The country has seen a rising number of people visiting during the Yuletide with their family and friends to #ExperienceGhana and #ShareGhana. The past years have also seen many Hollywood Stars including Naomi Campbell, Boris Coudjo, Hisham Tawfiq, Lupita Nyong’o, Samuel L. Jackson, T.I., Cardi B and many more visit during the Year of Return.
The Ghana Tourism Authority partners several event organiser to host many events to provide several option for everyone through November to January dubbed “December In GH”. Some of the major events include Afrochella and Afro Nation.