‘Travel, Snap And Win Campaign’ Launched To Promote Domestic Tourism

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The Ghana Tourism Authority (GTA) has on Monday, December 21, 2020, launched a social media travel and win campaign to reward deserving Ghanaian tourists during this Christmas festivities.

As part of the Authority’s mandate to drive the agenda of tourism and enhance the active participation of locals in the tourism and hospitality industries, the GTA has initiated a 6 weeks’ campaign christened ‘The Snap Tour’ campaign.
The campaign scheduled for 21st December 2020 to 31st January 2021 is to reward Ghanaian indigenes who make efforts to travel to local tourist destinations of their choice within the Campaign timeframe.

 

The Snap Tour Campaign is aimed at rediscovering Ghanaian tourist sites and further rekindling the dying fire of Domestic Tourism due to the Covid 19 pandemic.

To be part of the set of lucky winners for the Snap Tour social media campaign, participants must visit any local tourist sites of their choice, take photos and share on their various social media platforms alongside the campaign’s hashtags.

The full rules for participation are found below:

HOW TO JOIN

All Ghanaians above the age of 18 are eligible to participate in this contest. To participate, kindly follow the rules below:

Step 1: Travel to your favorite tourist location from 21st December 2020 to 31st January 2021.
Step 2: Take a photo of yourself at your chosen tourist location. Photos taken prior to the campaign dates shall be nullified. Filters will be used to screen photos.
Step 3: Explore your creativity. Post your best photo with an amazing caption on all social media handles.
Step 4: Tag our social media handles in your post and use the hashtag #Snaptour. Social media channels in focus are:
Facebook – Ghana Tourism Authority (@ghanatourismauthority)
Twitter – ghanatourismGTA (@ghanatourismGTA)
Instagram – Ghana Tourism Authority (@ghanatourismauthority)

SELECTION OF WINNERS

Weekly winners

3 Winners shall be selected at the end of every week. These winners shall be determined based on their overall engagements (shares, comments and likes) on the photos they submitted in the contest. They shall also be judged based on best caption and best photo.
Final Winners: 3 Winners shall be selected at the end of the campaign. These winners shall be determined based on their overall engagements (shares, comments and likes) on the photos they submitted in the contest. They shall also be judged based on best caption and best photo.

PRIZES

Weekly winners
CATEGORIES
PRIZES
TEAVEL SEE SNAP & WIN
Return Airline Ticket (Domestic)

PICK TRAVEL
Ghana Made Goodies worth GHS400

#IREP MY REGION
Ghana made goodies worth GHS400

FINAL WINNERS
CATEGORIES
PRIZES

TRAVEL, SEE, SNAP & WIN
A Weekend Stay for 2 @ 5 star Hotel  + Return Ticket+ Ghana Made Goodies

PICK TRAVEL
Return Airline Ticket (Domestic)

#IREP MY REGION
Return Airline Ticket (Domestic)

We Are Not Descendants Of Slaves But Descendants Of Survivors – Boris Kodjoe

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Celebrated Holywood African- American actor, Boris Kodjoe has voiced his opinion on the media’s depiction of Africa as a war-ridden continent. For him, the opportunity to showcase the other side of Africa to the world was not only to commemorate the 400thyear of the arrival of the first documented enslaved Africans in Virginia but to also help make that switch from the mentality of “Descendants of Slaves” to “Descendants of Survivors”.

According to him, they (Boris, his wife, his brother, Bozoma Saint John and his crew) wanted to show people the true side of Africa because the media’s narrative of Africa as a famine and war zone is quite disappointing and perpetuation of falsehood. He stated that Africa is not a country, as some people perceive. On the contrary, he stressed the fact that seven (7) out of the 10 fastest-growing economies are in Africa with a rich diversity in food, culture, music, people etc.

 

Speaking on the American talk show, THE REAL, the actor of Ghanaian descent asserted, “traditional media has painted a picture of Africa as a place of war and famine to Europe and it’s not true”. And we wanted to show people the True side of Africa”. He recounted all the fun they had with the huge crowds at the Afrochella festival and Afronation, which were two of the major events that took place in December in Ghana.

He made these remarks with regard while sharing his experience at the Essence Full Circle festival held in Ghana. He also spoke about visiting amazing Heritage sites in Ghana such as the Cape Coast Castle and many other heritage sites. He added that Africa was not just great for tourism but also great for business.

The Essence Full Circle festival was held in Ghana under the ‘Year of Return’ initiative, which was themed “Celebrating the African Resilience”. Thousands of people of African origin especially African Americans including several Hollywood celebrities visited Ghana for Christmas. Some of the stars include Idris Elba, Naomi Campbell, Akon, Rick Ross, T.I., Ludacris, Steve Harvey and several others from the diaspora who were all welcomed home to Ghana and will hopefully become one of the legacies which celebrate African resilience.

 

Also visiting Ghana in 2019 to partake in the celebration were the Speaker Nancy Pelosi and the Congressional Black Caucus, Kofi Kingston and also the Prime Minister of Barbados.

‘Beyond the Return’: Afro-Nation Festival to stay in Ghana for 5 years

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The Ghana Tourism Authority, on behalf of the Government of Ghana, and Event Horizon, Organisers of the Afro-Nation Festival, on Monday, 20th January 2020, signed a Memorandum of Understanding for Ghana to play host to “the biggest urban music beach festival in the world” for the next five years.

The MoU, which was signed by Mr. Akwasi, CEO of the Ghana Tourism Authority (GTA), and Obi Asika, CEO of Event Horizon, was witnessed by the President of the Republic, Nana Addo Dankwa Akufo-Addo, in London, on the sidelines of the UK-Africa Investment Summit.

The signing of the MoU is part of a number of plans Ghana is putting in place, as it kick-starts the “Beyond the Return” project.

‘Beyond the Return’ aims to engage Africans in the Diaspora and all persons of African descent more positively in areas such as trade and investment co-operation, and skills and knowledge development.

The MoU will also allow the Ghana Tourism Authority and any governmental ministry, agency or authority it deems necessary to on behalf of the Government of Ghana, oversee all designs, content and production of Merchandise for the Afro-Nation Ghana Project.

The parties have also agreed, in preparation for the event every year, to establish a Local Organising Committee, comprising of representatives of each of the parties or their affiliates for the Afro-Nation Ghana Project with the LOC, amongst other duties, to be stated in the binding document responsible for securing additional sponsorship for the project.

In his remarks, after the signing of the MoU, Obi Asika stated that “Ghana is a welcoming destination, and we were happy with the warm reception we received since we took Afro-Nation to the country. The President’s commitment to the project is unparalleled, and we look forward to another successful event in December 2020“.

On his part, the CEO of the Ghana Tourism Authority (GTA), Akwasi Agyeman said “Afro-Nation is amongst one of the key events on which we are anchoring the ‘Beyond the Return’ initiative. We want to make Ghana the number one entertainment destination in Africa. December in Ghana will never be the same again”.

About Beyond The Return

Beyond the Return” is a follow-up to the successful Year of Return, Ghana 2019’ campaign which commemorated the 400th Anniversary of the arrival of the first recorded enslaved Africans in Jamestown Virginia in 1619. The landmark campaign also celebrated the resilience of the African over the past 400 years and welcomed all people of African origin to return to Africa especially Ghana.

Beyond The Return