Campaign To Promote Domestic Tourism Tours Central & Western Regions

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The Ghana Tourism Authority (GTA) as part of its ‘Experience Ghana, Share Ghana’ campaign has visited Kakum National Park, Cape Coast Castle, and Elmina Castle in the Central Region, and Nzulezu, Bisa Aberwa Museum, and Ankasa Resource Reserve in the Western Region.

The move by the GTA is to encourage domestic tourism in the country and market both popular and unfamiliar tourist sites domestically and internationally.

Speaking on why Ghanaians need to visit castles and forts in Ghana, Robert Morgan Mensah, Head of Education at the Castle, said it is important to learn about Ghanaian history and to honour the memories of those who suffered during the slave trade.

“It is fascinating to learn about the different powers that occupied and fought over the same piece of land over the centuries. The dungeons, governor’s residence, tunnels, and other areas give visitors a glimpse into the harsh realities of the transatlantic slave trade. It is again significant to know the symbolism of the Door of No Return and the Door of Return and the role the castle played in the propagation of Christianity in Ghana”.

Benjamin Amoah, a tour guide trainee at Elmina Castle, also noted that visiting the castle offers a chance to appreciate the architecture and craftsmanship that have survived for over five centuries.

At Kakum National Park, Mr. Samuel Dunkwa, Assistant Wildlife Officer with the Wildlife Division of the Forestry Commission of Ghana, revealed that the park has a gift shop where visitors can purchase locally made clothes, jewelry and artifacts.

“Currently, Kakum National Park has diverse plant and animal species, with more than 100 mammals, reptiles, and amphibians. The park offers a variety of activities for visitors to enjoy, such as the canopy walkway, nature walks, treehouse camping, and watching butterflies. There are also recreational facilities like a children’s park and an amusement park where visitors can host small programs. The park has restaurants that serve delicious local food and a gift shop where visitors can purchase locally made cabins, clothes, and artifacts. The waiting area is also well-furnished and equipped with movies of animals in their natural habitat”.

On his part, Sam Isaac, Tourism Officer in-charge of Ankasa Reserves Area, said that the Ankasa National Park offers visitors the opportunity to experience the beauty of Ghana’s nature and unique wildlife. “The park is easily accessible by road and can be visited as a day trip or as part of a longer trip to the Western Region. It is an ideal destination for nature lovers, bird watchers, and anyone interested in exploring Ghana’s rich nature”.

The team further visited Nzulezu, a community noted for its distinctive architecture, with houses built on stilts above the water. The community is also known for its traditional fishing practices. It has its own school, church, and clinic, and residents rely on the lake for transportation, food, and water.

Finally, the team made a stop at the Bisa Abrewa Museum, a private Pan-African Museum that showcases the rich history and culture of Africa and Africans in the diaspora. It features over 200 artifacts, including statues, arts, pictures, and vessels made of gold, bronze, and brass, some of which are 400 years old.

The Domestic Tourism campaign is under the Ghana Tourism Development Project (GTDP) being undertaken under the auspices of the Ministry of Tourism, Arts and Culture.

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GTA Begins ‘Experience Ghana, Share Ghana’ Campaign Regional Tours

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The Ghana Tourism Authority (GTA) under the auspices of the Tourism Ministry has begun its regional tourist visits as part of efforts to promote ‘Experience Ghana, Share Ghana’ Campaign and encourage domestic tourism.

The team has over the last two weeks visited Aburi Gardens, Bunso Eco Park, and Akwamu Fie in the Eastern Region; Shai Hills Resource Reserve in the Greater Accra Region, and Amedzofe Walkway, Mount Geme, Wli Waterfalls, and Tafi Atome Monkey Sanctuary in the Volta Region.

Speaking on the purpose of the tours, Chief Executive Officer (CEO) of Ghana Tourism Authority (GTA), Mr Akwasi Agyeman said the visits are part of the activities geared towards deepening the domestic tourism agenda in Ghana.

“Ghana is blessed with a rich blend of beautiful landscapes, historical relics and traditional cultures across all its regions. As part of the activities outlined for the Experience Ghana and Share Ghana Campaign, we are embarking on these tours across the country to highlight the beautiful tourist attractions, their insights and activities.”

“Promoting Domestic Tourism is a tool to increase tourism revenues, job creation, infrastructure development, cultural preservation, and poverty reduction. Therefore, I encourage Ghanaians to have fun experiencing Ghana which will in the long run contribute to the country’s economic growth”, he urged.

Mr Agyeman revealed that the team will visit other tourist sites in Central, Western, Ashanti, Bono, Bono East, Ahafo, Savannah, Upper East, and Greater Accra Regions.

Mr. Asare Frimpong, Facility Manager at Bunso Eco Park noted that visitors who come to the place will enjoy the purest form of oxygen in the arboretum, health insights and adventurous sporting activities.

Making a stop at the beautiful Aburi Botanical Gardens, Emmanuel Klottey, a tour guide admonished Ghanaians to visit the Garden to have a feel of its rich history, and to learn about the medicinal properties of plants and tree species in the garden. At Akwamu Fie museum, the team was educated on the rich history of Akwamu and the story related to shifting alliances and conflicts between the Danes and the Akwamu people.

On the next journey to the Volta Regional Tour sites, the team on their way visited the magnificent Shai Hills Resource Reserve to observe the scenery, the fascinating animals, hike and explore the Mogo cave, and finally visited the museum. They also had the Amedzofe Canopy Walkway experience and visited Mount Gemi.

The next journey was to the highest waterfall in West Africa; the breathtaking Wli Waterfalls after crossing 9 bridges, the falls gushing through the mountains into the stream was such a beautiful scene to behold. The team further journeyed to Tafi Atome Monkey Sanctuary and Cultural Village to experience the wild but playful Mona monkeys.

The Domestic Tourism campaign is under the Ghana Tourism Development Project (GTDP) being undertaken under the auspices of the Ministry of Tourism, Arts and Culture.

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Domestic Travel, A Key To Ghana’s Tourism Revival – Alisa Asamoah

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The current Coronavirus pandemic has necessitated the need for us to focus our attention to the domestic market for Ghana’s tourism growth.

 

Like most countries around the world, Ghana’s tourism received a heavy battering following the onset of the pandemic. Just when the sector was set to see a turnaround with the highly successful ‘Year of Return,’ the advent of Coronavirus which in most cases, halted travel across countries and continents, unfortunately, rolled back the numbers and receipts.

Since then it has become necessary for government to introduce measures to cushion operators and industry players who have been at the receiving end of the harsh realities of the pandemic on the tourism sector. In addition, government has had to find ways of ensuring continuity of Ghana’s tourism industry which has ultimately shifted attention to domestic tourism. Leading the charge in this regard, is the Ghana Tourism Authority (GTA) which has found several innovative and creative ways of selling Ghana to its citizens to promote and increase local travels to the many tourist attractions spread across the country.

The latest and current initiative, #ExperienceGhana #ShareGhana is a rallying call on all citizens to see the beautiful land of warmth, culture and rhythm. The acquisition of the double-decker coach for city tours is already adding to the enthusiasm that has so far characterized the launch of the new campaign.

 

For us as the Tour Operators Union of Ghana (TOUGHA), we feel proud to be lending our support to the implementation of such noble initiatives. As a body whose overall mandate is to take people to experience and enjoy our attractions, we believe that we shoulder a sizable amount of the responsibility as far as the realization of the greater goal of driving at least one million Ghanaians yearly to tourist sites as espoused by the Minister of Tourism, Arts and Culture, Dr. Ibrahim Mohammed Awal is concerned.

 

 

It is not lost on us what the repercussion of the attainment of this ambitious target could be to the socio-economic growth of the country. And that is why we continue to wholeheartedly embrace and partner stakeholders in rolling out programmes that inure to the benefit of the domestic tourism agenda.

Since November last year, TOUGHA has embarked on tours to the Ashanti, Eastern and Central regions to update themselves of the current state of tourist sites in these areas. In doing so, the Union has also got to know less-known yet exciting sites that could be incorporated in our tour packages.

We are resolved to continue organizing these tours until we explore all 16 regions of Ghana. Beyond this, we feel particularly happy to be engaging the Ministry, GTA and other relevant agencies to put together tour packages at reduced and competitive rates for all and sundry.

We urge all sister tourism trade associations to follow in our example and come up with initiatives to drive and deepen domestic tourism. We are of the firm belief that domestic tourism is the cornerstone to building the resilience that the tourism industry has always been known for and we will continue to play our part in ensuring that Ghana becomes a preferred destination for her citizens and visitors across the world.

By: Alisa Osei-Asamoah
President, Tour Operators Union of Ghana

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President To Launch Domestic And Regional Tourism Campaign To Stimulate The Tourism Industry

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PRESS RELEASE

ACCRA: 31ST MAY, 2021 

Under the auspices of the Ministry of Tourism, Arts and Culture, the Ghana Tourism Authority, the Ghana Tourism Federation (GHATOF) and other tourism industry players will launch a Domestic and Regional Tourism Campaign on Tuesday, 1st June, 2021 at the Labadi Beach Hotel.

 

The campaign which is designed to accelerate the pace of tourism recovery through a renewed focus on domestic and regional markets will be launched by H.E. Nana Akufo Addo, President of the Republic of Ghana. It will create awareness, boost domestic tourism expenditure and revive  culture of travel among Ghanaians. Key industry players including the Tourism Trade Associations, Media, Diplomats, Parliamentarians and several other public figures will be in attendance. The event will be streamed LIVE on the Ghana Tourism Authority Facebook page (@ghanatourismauthority).

 

The campaign is themed: #EXPERIENCEGHANA #SHAREGHANA.

 

As part of the campaign, industry stakeholders are offering discounted packages including tours, accommodation, transportation and mouth-watering prizes to enable the public experience all that Ghana has to offer in terms of tourism. Some of the activities earmarked include:

  • Travel Share and Win Campaign where people are expected to travel to anywhere in Ghana and share their photos and videos on social media to get a chance to win prizes. Other activities include:
  • Discover, Write and Win
  • PANAFEST/Emancipation
  • Taste of Ghana (Gastronomy Fair)
  • Meet In Ghana Travel Show
  • See Ghana on STC and VIP coaches
  • December-In-Gh.

The campaign is expected to run for the next 18 months.

 

Ghana Tourism Authority

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